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鸭道奇和卷
案例简介：EntrySummary 在美国，数百万儿童学习简单的生活课程，观看由木偶主演的教育电视节目。这些课程通常用简单、朗朗上口的歌曲来教授，这些歌曲有重复的歌词和短语。 简要解释 每个视频都像一个典型的教育儿童电视节目，配有友好的叮当声和标志。但是一旦歌曲开始，事情很快就会发生变化，因为木偶开始教市内的孩子们每天都被迫学习毁灭性的课程，比如如何知道妈妈是否吸毒过量, 如何在驾车射击中生存，当房子里没有食物时吃什么。木偶们完成他们的课程后，supers 传递了一个惊人的事实，即这个课程来自一个在非常年轻的时候就学会了的市中心的孩子。此时，观众被邀请 -- 在视频体验中 -- 通过点击 “立即捐赠” 按钮来参与进来，以帮助打破贫困的循环, 市中心孩子面临的成瘾和暴力。
鸭道奇和卷
案例简介：EntrySummary In the United States, millions of children learn simple life lessons watching educational TV shows starring puppets. These lessons are often taught with simple, catchy songs that have repetitive lyrics and phrases. BriefExplanation Each video opens like a typical educational children’s TV show, complete with a friendly jingle and logo. But once the songs begin, things quickly take a turn as puppets start teaching the devastating lessons inner-city kids are forced to learn every day, like how to know if Mom is overdosing on drugs, how to survive a drive-by shooting and what to eat when there’s no food in the house. After the puppets finish their lessons, supers deliver the startling truth that this lesson came from an inner-city kid who learned it at a staggeringly young age. At this moment, viewers are invited – within the video experience - to get involved by clicking a “donate now” button to help break the cycle of poverty, addiction and violence inner-city kids face.
Duck Dodge and Roll
案例简介：EntrySummary 在美国，数百万儿童学习简单的生活课程，观看由木偶主演的教育电视节目。这些课程通常用简单、朗朗上口的歌曲来教授，这些歌曲有重复的歌词和短语。 简要解释 每个视频都像一个典型的教育儿童电视节目，配有友好的叮当声和标志。但是一旦歌曲开始，事情很快就会发生变化，因为木偶开始教市内的孩子们每天都被迫学习毁灭性的课程，比如如何知道妈妈是否吸毒过量, 如何在驾车射击中生存，当房子里没有食物时吃什么。木偶们完成他们的课程后，supers 传递了一个惊人的事实，即这个课程来自一个在非常年轻的时候就学会了的市中心的孩子。此时，观众被邀请 -- 在视频体验中 -- 通过点击 “立即捐赠” 按钮来参与进来，以帮助打破贫困的循环, 市中心孩子面临的成瘾和暴力。
Duck Dodge and Roll
案例简介：EntrySummary In the United States, millions of children learn simple life lessons watching educational TV shows starring puppets. These lessons are often taught with simple, catchy songs that have repetitive lyrics and phrases. BriefExplanation Each video opens like a typical educational children’s TV show, complete with a friendly jingle and logo. But once the songs begin, things quickly take a turn as puppets start teaching the devastating lessons inner-city kids are forced to learn every day, like how to know if Mom is overdosing on drugs, how to survive a drive-by shooting and what to eat when there’s no food in the house. After the puppets finish their lessons, supers deliver the startling truth that this lesson came from an inner-city kid who learned it at a staggeringly young age. At this moment, viewers are invited – within the video experience - to get involved by clicking a “donate now” button to help break the cycle of poverty, addiction and violence inner-city kids face.
鸭道奇和卷
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Duck Dodge and Roll
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基本信息
- 广告战役： #Youth Ambassadors-网络-6819#
- 广告品牌： Youth Ambassadors
- 发布日期： 2018-04-12
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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