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顺风车
案例简介：KAPTEN发起了新的英国和法国运动 自从在1月赢得这个账户以来，食谱已经为叫车应用Kapten创造了他们的第一个作品。 法国和英国的综合运动 “臀部” 鼓励观众在舒适地坐下的同时站出来。这部30英寸的电影的特色是一系列乘客自豪地宣布为什么他们决定 “用臀部投票” 并在Kapten中坐下，突出了该品牌的USPs; 忠诚度奖励，驾驶员的公平份额，围捕和捐赠，选择电动和固定的低票价的选项。毕竟，这可能是您今天的最佳决定。 它从2月24日登陆电影院、VOD、OOH、DOOH、印刷和社交。 Kapten在伦敦推出，并获得TfL批准，2019年5月。该公司是法国和英国第二大叫车应用服务。 Kapten首席营销官Eve Arakelian说: “Kapten一直希望建立更好的乘车服务。以正确的方式做事。为我们的客户，我们的司机和我们经营的当地市场。这场竞选活动很好地反映了这种态度，我们相信坐在Kapten车上代表的是不仅仅是搭车更重要的事情: 这是一个积极的选择，一个声明，一个投票。“ 食谱创意总监马特·沃勒 (Matt Waller) 说: “Kapten是一个令人兴奋的品牌-处于颠覆一个由单一玩家 (你知道我的意思) 主导的市场太久的最前沿-所以我们非常兴奋能创造一个具有影响力的 '厚脸皮' 活动，他们应得的突破和破坏。"
顺风车
案例简介：KAPTEN LAUNCHES NEW UK AND FRANCE CAMPAIGN Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, ‘Buttocks’, encourages audiences to make a stand while comfortably sitting down. The 30” film features a range of passengers proudly declaring why they’ve decided to ‘vote with their buttocks’ and take a seat in a Kapten, highlighting the brand’s USPs; loyalty rewards, fair share for drivers, round-up and donate, the option to choose electric, and fixed, low fares. After all, it might just be your best decision today. It lands in cinemas, VOD, OOH, DOOH, print and social from 24th February. Kapten launched in London, with TfL approval, in May 2019. The company is the 2nd largest ride-hailing app service both in France and in the UK. Eve Arakelian, Chief Marketing Officer at Kapten said “Kapten has always wanted to build a better ride-hailing service. To do things the right way. For our customers, our drivers and for the local markets in which we operate. This campaign is a wonderful reflection of this attitude and our belief that taking a seat in a Kapten vehicle represents something more important than just a ride: It’s an active choice, a statement, a vote.” Matt Waller, Creative Director at Recipe said “Kapten is such an exciting brand – at the forefront of disrupting a market so dominated by a single player (you know who I mean) for too long – so we’re very excited to have created a ‘cheeky’ campaign that has the level of impact, cut through and disruption they deserve.”
Ride For Good
案例简介：KAPTEN发起了新的英国和法国运动 自从在1月赢得这个账户以来，食谱已经为叫车应用Kapten创造了他们的第一个作品。 法国和英国的综合运动 “臀部” 鼓励观众在舒适地坐下的同时站出来。这部30英寸的电影的特色是一系列乘客自豪地宣布为什么他们决定 “用臀部投票” 并在Kapten中坐下，突出了该品牌的USPs; 忠诚度奖励，驾驶员的公平份额，围捕和捐赠，选择电动和固定的低票价的选项。毕竟，这可能是您今天的最佳决定。 它从2月24日登陆电影院、VOD、OOH、DOOH、印刷和社交。 Kapten在伦敦推出，并获得TfL批准，2019年5月。该公司是法国和英国第二大叫车应用服务。 Kapten首席营销官Eve Arakelian说: “Kapten一直希望建立更好的乘车服务。以正确的方式做事。为我们的客户，我们的司机和我们经营的当地市场。这场竞选活动很好地反映了这种态度，我们相信坐在Kapten车上代表的是不仅仅是搭车更重要的事情: 这是一个积极的选择，一个声明，一个投票。“ 食谱创意总监马特·沃勒 (Matt Waller) 说: “Kapten是一个令人兴奋的品牌-处于颠覆一个由单一玩家 (你知道我的意思) 主导的市场太久的最前沿-所以我们非常兴奋能创造一个具有影响力的 '厚脸皮' 活动，他们应得的突破和破坏。"
Ride For Good
案例简介：KAPTEN LAUNCHES NEW UK AND FRANCE CAMPAIGN Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, ‘Buttocks’, encourages audiences to make a stand while comfortably sitting down. The 30” film features a range of passengers proudly declaring why they’ve decided to ‘vote with their buttocks’ and take a seat in a Kapten, highlighting the brand’s USPs; loyalty rewards, fair share for drivers, round-up and donate, the option to choose electric, and fixed, low fares. After all, it might just be your best decision today. It lands in cinemas, VOD, OOH, DOOH, print and social from 24th February. Kapten launched in London, with TfL approval, in May 2019. The company is the 2nd largest ride-hailing app service both in France and in the UK. Eve Arakelian, Chief Marketing Officer at Kapten said “Kapten has always wanted to build a better ride-hailing service. To do things the right way. For our customers, our drivers and for the local markets in which we operate. This campaign is a wonderful reflection of this attitude and our belief that taking a seat in a Kapten vehicle represents something more important than just a ride: It’s an active choice, a statement, a vote.” Matt Waller, Creative Director at Recipe said “Kapten is such an exciting brand – at the forefront of disrupting a market so dominated by a single player (you know who I mean) for too long – so we’re very excited to have created a ‘cheeky’ campaign that has the level of impact, cut through and disruption they deserve.”
顺风车
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Ride For Good
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