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Kapten Karmatch
案例简介：卡彭和著名的格雷 · 帕里斯不相信简单的运气，而是相信忠诚。 Kapten和著名的grey Paris推出了 “Karmatch”，这是一项激活活动，旨在庆祝客户和司机在Kapten骑行中第二次见面的不寻常时刻。这项运动得到了一部将在法国、英国和葡萄牙的数码和影院上映的电影的支持。 你认为是运气吗？不，是忠诚!每周有超过1300名顾客在骑行过程中第二次遇到同一个Kapten司机……谁会想到这种事会经常发生？对于忠诚的顾客和司机来说，再次见面的机会是巨大的，因此Kapten决定庆祝他们。 从9月9日到10月6日，当司机和客户第二次相遇时，Kapten app会自动触发 “Karmatch”。 当Karmatch发生时，每个人都会赢! 客户免费乘车，司机双倍收入。 在发射影片中，您将在一次特殊的乘坐过程中发现一名司机和一名乘客。那些面孔已经互相交叉了.那个熟悉的表情.当然，就是这样!他们意识到他们要第二次见面了。这是一辆Karmatch!他们前所未有地庆祝这一时刻。 在法国，激活也将在巴黎MK2剧院播出，并由Kapten instagram账户上的影响者分享。 通过这次活动，Kapten和著名的grey Paris将继续打造一个受欢迎的品牌，同时加强Kapten作为 “照顾其用户和合作伙伴司机的打车服务” 的定位。
Kapten Karmatch
案例简介：Kapten and FamousGrey Paris don’t believe in simple luck, but in loyalty. Kapten and FamousGrey Paris launch "Karmatch", an activation campaign to celebrate the unusual moment when a customer and a driver meet for the second time on a Kapten ride. This campaign is supported by a film to be launched in digital and theaters in France, UK and Portugal. Do you think it is luck? No, it is loyalty! Every week, more than 1300 customers meet the same Kapten driver for the second time during their rides... Who would have thought this could happen that often? For loyal customers and drivers, the chances of meeting again are HUGE, therefore Kapten has decided to celebrate them. From September 9th to October 6th, when a driver and a customer cross paths for a second time, Kapten app will automatically trigger a "Karmatch". And when a Karmatch happens, everyone wins! Free ride for the customer and double earnings for the driver. In the launch film, you will discover a driver and a passenger during a special ride. Those faces have already crossed each other... that familiar expression... of course, that's it! They realize they're meeting for the second time. It's a Karmatch! They celebrate the moment like never before. In France, the activation will also be aired at the Parisian MK2 theaters and shared by influencers on the Kapten instagram account. With this campaign Kapten and FamousGrey Paris will continue to build a popular brand while strengthening Kapten's positioning as "the ride-hailing service that takes care of its users and partner drivers".
Kapten Karmatch
案例简介：卡彭和著名的格雷 · 帕里斯不相信简单的运气，而是相信忠诚。 Kapten和著名的grey Paris推出了 “Karmatch”，这是一项激活活动，旨在庆祝客户和司机在Kapten骑行中第二次见面的不寻常时刻。这项运动得到了一部将在法国、英国和葡萄牙的数码和影院上映的电影的支持。 你认为是运气吗？不，是忠诚!每周有超过1300名顾客在骑行过程中第二次遇到同一个Kapten司机……谁会想到这种事会经常发生？对于忠诚的顾客和司机来说，再次见面的机会是巨大的，因此Kapten决定庆祝他们。 从9月9日到10月6日，当司机和客户第二次相遇时，Kapten app会自动触发 “Karmatch”。 当Karmatch发生时，每个人都会赢! 客户免费乘车，司机双倍收入。 在发射影片中，您将在一次特殊的乘坐过程中发现一名司机和一名乘客。那些面孔已经互相交叉了.那个熟悉的表情.当然，就是这样!他们意识到他们要第二次见面了。这是一辆Karmatch!他们前所未有地庆祝这一时刻。 在法国，激活也将在巴黎MK2剧院播出，并由Kapten instagram账户上的影响者分享。 通过这次活动，Kapten和著名的grey Paris将继续打造一个受欢迎的品牌，同时加强Kapten作为 “照顾其用户和合作伙伴司机的打车服务” 的定位。
Kapten Karmatch
案例简介：Kapten and FamousGrey Paris don’t believe in simple luck, but in loyalty. Kapten and FamousGrey Paris launch "Karmatch", an activation campaign to celebrate the unusual moment when a customer and a driver meet for the second time on a Kapten ride. This campaign is supported by a film to be launched in digital and theaters in France, UK and Portugal. Do you think it is luck? No, it is loyalty! Every week, more than 1300 customers meet the same Kapten driver for the second time during their rides... Who would have thought this could happen that often? For loyal customers and drivers, the chances of meeting again are HUGE, therefore Kapten has decided to celebrate them. From September 9th to October 6th, when a driver and a customer cross paths for a second time, Kapten app will automatically trigger a "Karmatch". And when a Karmatch happens, everyone wins! Free ride for the customer and double earnings for the driver. In the launch film, you will discover a driver and a passenger during a special ride. Those faces have already crossed each other... that familiar expression... of course, that's it! They realize they're meeting for the second time. It's a Karmatch! They celebrate the moment like never before. In France, the activation will also be aired at the Parisian MK2 theaters and shared by influencers on the Kapten instagram account. With this campaign Kapten and FamousGrey Paris will continue to build a popular brand while strengthening Kapten's positioning as "the ride-hailing service that takes care of its users and partner drivers".
Kapten Karmatch
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Kapten Karmatch
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Kapten and FamousGrey Paris don’t believe in simple luck, but in loyalty.
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