营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    NBA 2K BOOST短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    NBA 2k BOOST

    案例简介:执行 在 2k 开发团队的帮助下,我们创建了 Boost -- 这是电子游戏和健身追踪器之间的首次集成,奖励用户变得活跃。这种整合允许玩家将他们的 NBA 2k 账户连接到 Fitbit 设备上,他们每采取 10,000 个步骤,他们的 NBA 2k 角色就会在游戏中获得暂时的 “提升”。这种整合提供了一种通过游戏奖励激励玩家积极生活的方式来帮助消除典型玩家的刻板印象。 活动描述 NBA 2k 系列在整个电子游戏行业被认为是收视率最高的体育游戏之一,也是最真实的篮球模拟游戏。为了帮助保持他们作为顶级体育视频游戏的地位, 他们要求我们寻找方法让 NBA 2k 通过一项创新成为电子游戏行业的思想领导者,这将吸引两个核心目标,男性 13-34, 和休闲游戏玩家。随着可穿戴技术的兴起,我们探索了一个将现实世界中的健身与数字世界中的表现联系起来的机会。为了让这种整合成功,我们需要找到一个真正的整合到游戏中。在 NBA 2k 视频游戏中,由于面部识别技术,用户创建了自己的角色,甚至可以呈现自己的外观。允许玩家用自己的健身来提高他们的角色能力是非常有意义的。

    NBA 2k BOOST

    案例简介:Execution With the help of the 2K development team we created Boost – a first-of-its-kind integration between video games and fitness trackers that rewards users for getting active. The integration allows gamers to connect their NBA 2K accounts to Fitbit devices and for every 10,000 steps they take, their NBA 2K character gets a temporary “boost” in the game. The integration provided a way to help dispel the typical gamer stereotype by incentivizing them to live an active lifestyle through gaming rewards. CampaignDescription The NBA 2K franchise is known throughout the video game industry as one of the highest-rated sports games and as the most realistic basketball simulation. To help maintain their status as a top sports video game, they tasked us with finding ways for NBA 2K to become a thought leader in the video game industry through an innovation that would appeal to both the core target, males 13-34, and casual gamers.With the rise of wearable technology, we explored an opportunity to link fitness in the real world with performance in the digital world. For this integration to be successful we needed to find an authentic integration into the game. In the NBA 2K video game, users create their own characters that can even take on their appearance thanks to facial recognition technology. Allowing gamers to boost their characters ability with their own fitness made perfect sense.

    NBA 2K BOOST

    案例简介:执行 在 2k 开发团队的帮助下,我们创建了 Boost -- 这是电子游戏和健身追踪器之间的首次集成,奖励用户变得活跃。这种整合允许玩家将他们的 NBA 2k 账户连接到 Fitbit 设备上,他们每采取 10,000 个步骤,他们的 NBA 2k 角色就会在游戏中获得暂时的 “提升”。这种整合提供了一种通过游戏奖励激励玩家积极生活的方式来帮助消除典型玩家的刻板印象。 活动描述 NBA 2k 系列在整个电子游戏行业被认为是收视率最高的体育游戏之一,也是最真实的篮球模拟游戏。为了帮助保持他们作为顶级体育视频游戏的地位, 他们要求我们寻找方法让 NBA 2k 通过一项创新成为电子游戏行业的思想领导者,这将吸引两个核心目标,男性 13-34, 和休闲游戏玩家。随着可穿戴技术的兴起,我们探索了一个将现实世界中的健身与数字世界中的表现联系起来的机会。为了让这种整合成功,我们需要找到一个真正的整合到游戏中。在 NBA 2k 视频游戏中,由于面部识别技术,用户创建了自己的角色,甚至可以呈现自己的外观。允许玩家用自己的健身来提高他们的角色能力是非常有意义的。

    NBA 2K BOOST

    案例简介:Execution With the help of the 2K development team we created Boost – a first-of-its-kind integration between video games and fitness trackers that rewards users for getting active. The integration allows gamers to connect their NBA 2K accounts to Fitbit devices and for every 10,000 steps they take, their NBA 2K character gets a temporary “boost” in the game. The integration provided a way to help dispel the typical gamer stereotype by incentivizing them to live an active lifestyle through gaming rewards. CampaignDescription The NBA 2K franchise is known throughout the video game industry as one of the highest-rated sports games and as the most realistic basketball simulation. To help maintain their status as a top sports video game, they tasked us with finding ways for NBA 2K to become a thought leader in the video game industry through an innovation that would appeal to both the core target, males 13-34, and casual gamers.With the rise of wearable technology, we explored an opportunity to link fitness in the real world with performance in the digital world. For this integration to be successful we needed to find an authentic integration into the game. In the NBA 2K video game, users create their own characters that can even take on their appearance thanks to facial recognition technology. Allowing gamers to boost their characters ability with their own fitness made perfect sense.

    NBA 2k BOOST

    暂无简介

    NBA 2K BOOST

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: CP+B (美国 洛杉矶) 制作公司: CP+B

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入