CP+B LA has helped launch the annual NBA 2K video game releases since 2015. This year for NBA 2K18, they built an open-world neighborhood, allowing gamers not only to play basketball, but to immerse themselves with all the culture that surrounds it. Gamers can go to the barbershop, get ink done at the tattoo parlor and play ball at the local courts.To announce and celebrate this new feature, CP+B LA created a two-minute film showing a kid on his journey from his apartment to the local court, ducking in and out of all his haunts and greeting everyday regulars on the way. It just so happens that those regulars are all NBA superstars (10 in total). And for the eagle-eyed fans, the neighborhood is furnished with basketball Easter eggs. The NBA players are in order of appearance: D’Angelo Russell, Paul George, Joel Embiid, Isaiah Thomas, Damian Lillard, Bill Walton (retired legend), DeMar DeRozan, Devin Booker, Karl-Anthony Towns and Kyrie Irving.CreditsCLIENT NAME: 2K SportsAGENCY: CP+B LAEXECUTIVE CREATIVE DIRECTOR: Kevin JonesCREATIVE DIRECTOR (s): Barnaby Blackburn, Gustavo KopitVP DIRECTOR OF VIDEO PRODUCTION: Kate HildebrantSR INTEGRATED PRODUCER: Jackie MaloneyMUSIC SUPERVISOR: Andy HammPRODUCTION COMPANY & CITY: Imperial WoodpeckerDIRECTOR (s): Stacy WallLINE PRODUCER (PRODUCTION CO): Robbie MooringDIRECTOR OF PHOTOGRAPHY: Mihai Malaimare JrEDITORIAL COMPANY & CITY: Cut & Run LAEDITOR: Sam OstroveASSISTANT EDITOR: Moss EletrebyPOST EXECUTIVE PRODUCER: James DrewPOST PRODUCER: Catherine YiPOST PRODUCTION & CITY: ETCFLAME ARTIST: Eric MasonMIX COMPANY & CITY: Eleven LAAUDIO ENGINEER: Jeff PayneCOLOR DESIGN COMPANY & CITY: Company 3COLORIST: Tom PooleVP GROUP ACCOUNT DIRECTOR: Ryan SkubicCONTENT SUPERVISOR: Jake WelchVP / EXECUTIVE BUSINESS AFFAIRS MANAGER: Rebecca WilliamsJR. BUSINESS AFFAIRS MANAGER: Taylor TsujiPROJECT MANAGER: David Rowe