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NBA 2k BOOST
案例简介：执行 在 2k 开发团队的帮助下，我们创建了 Boost -- 这是电子游戏和健身追踪器之间的首次集成，奖励用户变得活跃。这种整合允许玩家将他们的 NBA 2k 账户连接到 Fitbit 设备上，他们每采取 10,000 个步骤，他们的 NBA 2k 角色就会在游戏中获得暂时的 “提升”。这种整合提供了一种通过游戏奖励激励玩家积极生活的方式来帮助消除典型玩家的刻板印象。 活动描述 NBA 2k 系列在整个电子游戏行业被认为是收视率最高的体育游戏之一，也是最真实的篮球模拟游戏。为了帮助保持他们作为顶级体育视频游戏的地位, 他们要求我们寻找方法让 NBA 2k 通过一项创新成为电子游戏行业的思想领导者，这将吸引两个核心目标，男性 13-34, 和休闲游戏玩家。随着可穿戴技术的兴起,我们探索了一个将现实世界中的健身与数字世界中的表现联系起来的机会。为了让这种整合成功，我们需要找到一个真正的整合到游戏中。在 NBA 2k 视频游戏中，由于面部识别技术，用户创建了自己的角色，甚至可以呈现自己的外观。允许玩家用自己的健身来提高他们的角色能力是非常有意义的。
NBA 2k BOOST
案例简介：Execution With the help of the 2K development team we created Boost – a first-of-its-kind integration between video games and fitness trackers that rewards users for getting active. The integration allows gamers to connect their NBA 2K accounts to Fitbit devices and for every 10,000 steps they take, their NBA 2K character gets a temporary “boost” in the game. The integration provided a way to help dispel the typical gamer stereotype by incentivizing them to live an active lifestyle through gaming rewards. CampaignDescription The NBA 2K franchise is known throughout the video game industry as one of the highest-rated sports games and as the most realistic basketball simulation. To help maintain their status as a top sports video game, they tasked us with finding ways for NBA 2K to become a thought leader in the video game industry through an innovation that would appeal to both the core target, males 13-34, and casual gamers.With the rise of wearable technology, we explored an opportunity to link fitness in the real world with performance in the digital world. For this integration to be successful we needed to find an authentic integration into the game. In the NBA 2K video game, users create their own characters that can even take on their appearance thanks to facial recognition technology. Allowing gamers to boost their characters ability with their own fitness made perfect sense.
NBA 2K BOOST
案例简介：执行 在 2k 开发团队的帮助下，我们创建了 Boost -- 这是电子游戏和健身追踪器之间的首次集成，奖励用户变得活跃。这种整合允许玩家将他们的 NBA 2k 账户连接到 Fitbit 设备上，他们每采取 10,000 个步骤，他们的 NBA 2k 角色就会在游戏中获得暂时的 “提升”。这种整合提供了一种通过游戏奖励激励玩家积极生活的方式来帮助消除典型玩家的刻板印象。 活动描述 NBA 2k 系列在整个电子游戏行业被认为是收视率最高的体育游戏之一，也是最真实的篮球模拟游戏。为了帮助保持他们作为顶级体育视频游戏的地位, 他们要求我们寻找方法让 NBA 2k 通过一项创新成为电子游戏行业的思想领导者，这将吸引两个核心目标，男性 13-34, 和休闲游戏玩家。随着可穿戴技术的兴起,我们探索了一个将现实世界中的健身与数字世界中的表现联系起来的机会。为了让这种整合成功，我们需要找到一个真正的整合到游戏中。在 NBA 2k 视频游戏中，由于面部识别技术，用户创建了自己的角色，甚至可以呈现自己的外观。允许玩家用自己的健身来提高他们的角色能力是非常有意义的。
NBA 2K BOOST
案例简介：Execution With the help of the 2K development team we created Boost – a first-of-its-kind integration between video games and fitness trackers that rewards users for getting active. The integration allows gamers to connect their NBA 2K accounts to Fitbit devices and for every 10,000 steps they take, their NBA 2K character gets a temporary “boost” in the game. The integration provided a way to help dispel the typical gamer stereotype by incentivizing them to live an active lifestyle through gaming rewards. CampaignDescription The NBA 2K franchise is known throughout the video game industry as one of the highest-rated sports games and as the most realistic basketball simulation. To help maintain their status as a top sports video game, they tasked us with finding ways for NBA 2K to become a thought leader in the video game industry through an innovation that would appeal to both the core target, males 13-34, and casual gamers.With the rise of wearable technology, we explored an opportunity to link fitness in the real world with performance in the digital world. For this integration to be successful we needed to find an authentic integration into the game. In the NBA 2K video game, users create their own characters that can even take on their appearance thanks to facial recognition technology. Allowing gamers to boost their characters ability with their own fitness made perfect sense.
NBA 2k BOOST
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NBA 2K BOOST
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基本信息
- 广告战役： #2K Sports-网络-4a02#
- 广告品牌： 2K Sports
- 发布日期： 2000
- 行业领域： 互联网服务 , 游戏
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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