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案例简介:超级碗是今年最混乱的营销空间,品牌花费数百万美元在尽可能多的人面前。为了脱颖而出,这个史诗般的广告只向一个人展示。在比赛中没有花一美元,Skittles 被列入了多个 “最佳超级碗广告” 名单,社交活动获得了 50亿的印象。
案例简介:The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
彩虹独家报道 | Exclusive the Rainbow case study
案例简介:超级碗是今年最混乱的营销空间,品牌花费数百万美元在尽可能多的人面前。为了脱颖而出,这个史诗般的广告只向一个人展示。在比赛中没有花一美元,Skittles 被列入了多个 “最佳超级碗广告” 名单,社交活动获得了 50亿的印象。
彩虹独家报道 | Exclusive the Rainbow case study
案例简介:The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
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彩虹独家报道 | Exclusive the Rainbow case study
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基本信息
- 广告战役: #彩虹糖-DM-e4e22#
- 广告品牌: 彩虹糖
- 发布日期: 2000
- 行业领域: 休闲食品 , 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Clio 2018 金奖 品牌内容(Exclusive the Rainbow)
- Clio 2018 金奖 品牌娱乐(Digital/Mobile)
- Clio 2018 金奖 直效(Film)
- Clio 2018 金奖 影视(Short Form)
- Clio 2018 金奖 社交媒体(Multi-Platform Campaign)
- Clio 2018 银奖 创新(Medium Innovation)
- Clio 2018 银奖 整合营销
- Clio 2018 铜奖 社交媒体(Social Video)
- Design and Art Direction 2018 黄铅笔 数字营销(Integrated Digital Campaigns)
- Design and Art Direction 2018 黄铅笔 直效(Direct Acquisition & Retention)
- Design and Art Direction 2018 石墨铅笔 数字营销(Online Video Adverts)
- Design and Art Direction 2018 石墨铅笔 整合营销(Earned Media/Large Business (over 500 employees))
- Design and Art Direction 2018 石墨铅笔 广告文案(Writing for Film Advertising)
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