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导师
案例简介：洛杉矶，加利福尼亚州，2012年3月7日: 洛杉矶的拳击手电影导演罗德里戈 · 加西亚 · 赛斯将另类幽默和一些超现实主义与青少年尴尬融合在一起: 芝加哥 DDB 的 “品尝彩虹” 活动的 30 个景点。 这场风格化但低调的运动由一系列景点组成，包括 “露天看台” 、 “暴躁” 和 “导师” 每个人在各种情况下都给一系列古怪的角色注入一种面无表情的感觉。从一个在《看台》中被一种虚构的暴躁症折磨的男孩，到一个角色，他的朋友们正在利用她在《导师》中暴躁的眉毛的味道, 每个地方都揭示了滑稽可笑的游戏世界。 在整个选角过程中，加西亚 · 塞兹专注于用不同的怪人群体填充现场，但对每个独特角色中的演员 “类型” 持开放态度。他与该机构和选角总监密切合作，抛开所有先入为主的角色观念，寻找古怪的面孔，以最好地展示竞选中的幽默。 加西亚 · 塞兹指出: “代理和客户都给予这种自由，令人耳目一新，也令人兴奋。”。“我们能够通过与片场的演员即兴创作，并突破极限，在每个地方找到最大的幽默，来探索离奇的游戏世界。 “团队继续在布景上推动活动的创造性界限，玩弄极端的概念，淡化即兴创意，创造更现实的结果。 在《暴躁》中，两个受欢迎的女孩在学校图书馆秘密地接近一个书呆子。“我们听说你是吃喝玩乐的人，” 他们轻浮地暗示，并补充说他们 “真的想要一些吃喝玩乐。 ”随着一点点的催促，书呆子不情愿地举起他的衬衫，露出了一个装在他躯干里的糖果分配器曲柄，他的肚脐应该在那里。当其中一个女孩向前迈出去引发一场雪崩的游戏时，她们兴奋地 coo。然而，当第二个女孩轮到她时，糖果摇摇欲坠，导致她摇晃书呆子，愤怒地要求她吃喝玩乐。最后，她的朋友迅速踢了一脚，引发了一场压倒性的游戏，让她的双手充满，溅满了地板。 两个女孩满意地离开了，抛弃了这个自私的书呆子，独自站在混乱的游戏中，感觉有点习惯。一个动画标志敦促我们 “转动彩虹”。品尝彩虹。” 关于鲍克瑟 由屡获殊荣的电影制作人、射手、切割家和发展头脑组成，洛杉矶的拳击手电影是一个创意机器，合作是其中的王者。自 1999 以来，鲍克瑟一直以此为信条，在品牌内容、互动和广播方面不断开拓新的领域。创始人/EP 约翰 · 克拉克、 EP 贝思 · 乔治和 EP 约翰 · 巴雷罗培育了一种结果驱动的、像家庭一样的创意文化，这使得鲍克瑟成为任何追求卓越故事讲述的理想创意伙伴。 拳击手导演罗德里戈 · 加西亚 · 塞兹为他的 AMIS 获得了 2011 届戛纳金狮奖《办公室》和拳击手导演吉姆 · 佐拉利安的 14 分钟短片《奇迹》最近在第 64 届戛纳国际电影节上取得了成功。
导师
案例简介：Los Angeles, CA, March 7, 2012: Los Angeles-based Boxer Films director Rodrigo Garcia Saiz blends offbeat humor and a dash of surrealism with adolescent awkwardness in three :30 spots for the Skittles’ “Taste The Rainbow” campaign out of DDB, Chicago. The stylized yet understated campaign consists of a series of spots, including “Bleachers”, “Cranky”, and “Mentor,” each infusing a deadpan sensibility to a quirky array of characters in various situations. From a boy afflicted with a fictional Skittles-pox disease in “Bleachers” to a character whose friends are taking advantage of the tastiness of her Skittles-brow in “Mentor,” each spot reveals the comically ludicrous world of Skittles. Throughout the casting process, Garcia Saiz focused on populating the spots with a diverse group of oddballs, but was open on the “types” of actors in each of the unique roles. He worked closely with the agency and the casting director to push aside all preconceived notions of the characters to find eccentric faces to best showcase the sharp humor in the campaign. “It was refreshing and exciting to be given such freedom by both the agency and client,” Garcia Saiz notes. “We were able to explore the bizarre world of Skittles by improvising with the actors on set and pushing the limits to find the greatest humor in each spot.” The team continued to push the creative boundaries of the campaign on set, playing with extreme concepts and toning the improvised ideas down to create a more realistic result. In “Cranky”, two popular girls covertly approach a nerd in the school library. “We hear you’re the Skittles guy,” they insinuate flirtatiously, adding that they “really want some Skittles.” With a little prodding, the nerd reluctantly lifts his shirt to reveal a candy dispenser crank built into his torso where his belly button should be. The girls coo excitedly as one of them steps forward to crank out an avalanche of Skittles. However, when the second girl takes her turn, the candy crank jams, causing her to shake the nerd and angrily demand her Skittles. Finally, a swift kick from her friend unleashes a landslide of Skittles that fills her hands and spills all over the floor. Satisfied, the two girls take their leave, abandoning the self-conscious nerd to stand alone amidst the mess of Skittles, feeling slightly used. An animated logo urges us to “Crank The Rainbow. Taste The Rainbow.” About Boxer Comprised of award-winning filmmakers, shooters, cutters and development minds, LA-based Boxer Films is an ideas machine where collaboration is king. Since 1999, Boxer has delivered with this as its credo, continually breaking new ground in branded content, interactive and broadcast. Founder/EP John Clark, EP Beth George and EP John Barreiro have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional storytelling. Boxer director Rodrigo Garcia Saiz received a 2011 Cannes Gold Lion for his AMIS :30, “Office” and Boxer director Jim Zoolalian’s 14-minute short film "Miracle" recently took home a Coup de Coeur at the 64th Cannes International Film Festival.
Mentor
案例简介：洛杉矶，加利福尼亚州，2012年3月7日: 洛杉矶的拳击手电影导演罗德里戈 · 加西亚 · 赛斯将另类幽默和一些超现实主义与青少年尴尬融合在一起: 芝加哥 DDB 的 “品尝彩虹” 活动的 30 个景点。 这场风格化但低调的运动由一系列景点组成，包括 “露天看台” 、 “暴躁” 和 “导师” 每个人在各种情况下都给一系列古怪的角色注入一种面无表情的感觉。从一个在《看台》中被一种虚构的暴躁症折磨的男孩，到一个角色，他的朋友们正在利用她在《导师》中暴躁的眉毛的味道, 每个地方都揭示了滑稽可笑的游戏世界。 在整个选角过程中，加西亚 · 塞兹专注于用不同的怪人群体填充现场，但对每个独特角色中的演员 “类型” 持开放态度。他与该机构和选角总监密切合作，抛开所有先入为主的角色观念，寻找古怪的面孔，以最好地展示竞选中的幽默。 加西亚 · 塞兹指出: “代理和客户都给予这种自由，令人耳目一新，也令人兴奋。”。“我们能够通过与片场的演员即兴创作，并突破极限，在每个地方找到最大的幽默，来探索离奇的游戏世界。 “团队继续在布景上推动活动的创造性界限，玩弄极端的概念，淡化即兴创意，创造更现实的结果。 在《暴躁》中，两个受欢迎的女孩在学校图书馆秘密地接近一个书呆子。“我们听说你是吃喝玩乐的人，” 他们轻浮地暗示，并补充说他们 “真的想要一些吃喝玩乐。 ”随着一点点的催促，书呆子不情愿地举起他的衬衫，露出了一个装在他躯干里的糖果分配器曲柄，他的肚脐应该在那里。当其中一个女孩向前迈出去引发一场雪崩的游戏时，她们兴奋地 coo。然而，当第二个女孩轮到她时，糖果摇摇欲坠，导致她摇晃书呆子，愤怒地要求她吃喝玩乐。最后，她的朋友迅速踢了一脚，引发了一场压倒性的游戏，让她的双手充满，溅满了地板。 两个女孩满意地离开了，抛弃了这个自私的书呆子，独自站在混乱的游戏中，感觉有点习惯。一个动画标志敦促我们 “转动彩虹”。品尝彩虹。” 关于鲍克瑟 由屡获殊荣的电影制作人、射手、切割家和发展头脑组成，洛杉矶的拳击手电影是一个创意机器，合作是其中的王者。自 1999 以来，鲍克瑟一直以此为信条，在品牌内容、互动和广播方面不断开拓新的领域。创始人/EP 约翰 · 克拉克、 EP 贝思 · 乔治和 EP 约翰 · 巴雷罗培育了一种结果驱动的、像家庭一样的创意文化，这使得鲍克瑟成为任何追求卓越故事讲述的理想创意伙伴。 拳击手导演罗德里戈 · 加西亚 · 塞兹为他的 AMIS 获得了 2011 届戛纳金狮奖《办公室》和拳击手导演吉姆 · 佐拉利安的 14 分钟短片《奇迹》最近在第 64 届戛纳国际电影节上取得了成功。
Mentor
案例简介：Los Angeles, CA, March 7, 2012: Los Angeles-based Boxer Films director Rodrigo Garcia Saiz blends offbeat humor and a dash of surrealism with adolescent awkwardness in three :30 spots for the Skittles’ “Taste The Rainbow” campaign out of DDB, Chicago. The stylized yet understated campaign consists of a series of spots, including “Bleachers”, “Cranky”, and “Mentor,” each infusing a deadpan sensibility to a quirky array of characters in various situations. From a boy afflicted with a fictional Skittles-pox disease in “Bleachers” to a character whose friends are taking advantage of the tastiness of her Skittles-brow in “Mentor,” each spot reveals the comically ludicrous world of Skittles. Throughout the casting process, Garcia Saiz focused on populating the spots with a diverse group of oddballs, but was open on the “types” of actors in each of the unique roles. He worked closely with the agency and the casting director to push aside all preconceived notions of the characters to find eccentric faces to best showcase the sharp humor in the campaign. “It was refreshing and exciting to be given such freedom by both the agency and client,” Garcia Saiz notes. “We were able to explore the bizarre world of Skittles by improvising with the actors on set and pushing the limits to find the greatest humor in each spot.” The team continued to push the creative boundaries of the campaign on set, playing with extreme concepts and toning the improvised ideas down to create a more realistic result. In “Cranky”, two popular girls covertly approach a nerd in the school library. “We hear you’re the Skittles guy,” they insinuate flirtatiously, adding that they “really want some Skittles.” With a little prodding, the nerd reluctantly lifts his shirt to reveal a candy dispenser crank built into his torso where his belly button should be. The girls coo excitedly as one of them steps forward to crank out an avalanche of Skittles. However, when the second girl takes her turn, the candy crank jams, causing her to shake the nerd and angrily demand her Skittles. Finally, a swift kick from her friend unleashes a landslide of Skittles that fills her hands and spills all over the floor. Satisfied, the two girls take their leave, abandoning the self-conscious nerd to stand alone amidst the mess of Skittles, feeling slightly used. An animated logo urges us to “Crank The Rainbow. Taste The Rainbow.” About Boxer Comprised of award-winning filmmakers, shooters, cutters and development minds, LA-based Boxer Films is an ideas machine where collaboration is king. Since 1999, Boxer has delivered with this as its credo, continually breaking new ground in branded content, interactive and broadcast. Founder/EP John Clark, EP Beth George and EP John Barreiro have fostered a results-driven, family-like creative culture that makes Boxer the ideal creative partner in any quest for exceptional storytelling. Boxer director Rodrigo Garcia Saiz received a 2011 Cannes Gold Lion for his AMIS :30, “Office” and Boxer director Jim Zoolalian’s 14-minute short film "Miracle" recently took home a Coup de Coeur at the 64th Cannes International Film Festival.
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