营销日历 营销导航 热门搜索 使用技巧
广告营销案例
  • 基本信息
  • 创作者
  • 案例详情

        • 您的体验已到期

        免费领取会员>
        Beer Delivery短视频广告营销案例

        本案例默认翻译为中文，点击可切换回原语言

        已切换成原语言，点击可翻译成中文

        啤酒配送

        案例简介：米勒精简版®杰森 · 威腾给达拉斯的足球迷带来了一个惊喜 来自 DDB Chicago 的新视频显示，足球传奇人物 Witten 穿着他的球衣换了一套送货制服。 啤酒在这里!为了拉开足球赛季的序幕，米勒 · 莱特与前亲密无间的米勒 · 莱特球迷杰森 · 威滕合作，在达拉斯足球迷家中运送啤酒，让他们大吃一惊。 “米勒 · 莱特相信庆祝和奖励球迷，因为我们不仅是球迷，而且我们已经享受了近 30 年的达拉斯足球官方啤酒，” 阿努普 · 沙阿说, 米勒品牌家族副总裁。“我们选择了忠实的球迷，他们忠于自己对比赛、球队和啤酒的热爱。当杰森 · 威滕穿着他的米勒 Lite 装备来到他们的门口，用冰镇啤酒给他们惊喜时，反应是无价的。" DDB Chicago 为粉丝制作了一段威腾 “送啤酒” 的视频，现在在 YouTube 上直播。 “这是一个完美的赛季开始方式，” 威滕说。“对我来说，这一直是关于球迷的。他们值得庆祝，所以当米勒 · 莱特给我机会让一些最忠诚的达拉斯球迷大吃一惊时，我无法拒绝。此外，一路上我还享受了几杯米勒小曲。" 周日，在足球季前赛期间，威滕在达拉斯-沃斯堡地区举办了三场不同的观看派对。尽管粉丝们知道他们是被米勒 · 莱特拍摄的，但他们不知道威滕会来到他们的门口，手里拿着冷却器。视频的亮点包括球迷对威滕到来的惊讶反应，一群人和他一起踢足球，一名球迷宣称，“哦，我的天啊, 我们刚刚和杰森 · 威滕喝了一杯米勒 Lite。” 米勒精简版是达拉斯牛仔队唯一的啤酒，多年来一直是足球迷周日的主食。Miller Lite 只有 96 卡路里和 3.2 克碳水化合物，是周日观看足球比赛时享受的完美啤酒。

        啤酒配送

        案例简介：MILLER LITE® AND JASON WITTEN SURPRISE DALLAS FOOTBALL FANS WITH A BEER DELIVERY New video from DDB Chicago shows football legend Witten trading in his jersey for a delivery uniform. Beers are here! To kick off the football season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries at their homes. “Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.” DDB Chicago created a video of Witten’s “Beer Delivery” experience for fans that’s now live on YouTube. “This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.” Witten surprised three different viewing parties in the Dallas–Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.” Miller Lite is The Only Beer of the Dallas Cowboys, and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy as you watch games on football Sunday.

        Beer Delivery

        案例简介：米勒精简版®杰森 · 威腾给达拉斯的足球迷带来了一个惊喜 来自 DDB Chicago 的新视频显示，足球传奇人物 Witten 穿着他的球衣换了一套送货制服。 啤酒在这里!为了拉开足球赛季的序幕，米勒 · 莱特与前亲密无间的米勒 · 莱特球迷杰森 · 威滕合作，在达拉斯足球迷家中运送啤酒，让他们大吃一惊。 “米勒 · 莱特相信庆祝和奖励球迷，因为我们不仅是球迷，而且我们已经享受了近 30 年的达拉斯足球官方啤酒，” 阿努普 · 沙阿说, 米勒品牌家族副总裁。“我们选择了忠实的球迷，他们忠于自己对比赛、球队和啤酒的热爱。当杰森 · 威滕穿着他的米勒 Lite 装备来到他们的门口，用冰镇啤酒给他们惊喜时，反应是无价的。" DDB Chicago 为粉丝制作了一段威腾 “送啤酒” 的视频，现在在 YouTube 上直播。 “这是一个完美的赛季开始方式，” 威滕说。“对我来说，这一直是关于球迷的。他们值得庆祝，所以当米勒 · 莱特给我机会让一些最忠诚的达拉斯球迷大吃一惊时，我无法拒绝。此外，一路上我还享受了几杯米勒小曲。" 周日，在足球季前赛期间，威滕在达拉斯-沃斯堡地区举办了三场不同的观看派对。尽管粉丝们知道他们是被米勒 · 莱特拍摄的，但他们不知道威滕会来到他们的门口，手里拿着冷却器。视频的亮点包括球迷对威滕到来的惊讶反应，一群人和他一起踢足球，一名球迷宣称，“哦，我的天啊, 我们刚刚和杰森 · 威滕喝了一杯米勒 Lite。” 米勒精简版是达拉斯牛仔队唯一的啤酒，多年来一直是足球迷周日的主食。Miller Lite 只有 96 卡路里和 3.2 克碳水化合物，是周日观看足球比赛时享受的完美啤酒。

        Beer Delivery

        案例简介：MILLER LITE® AND JASON WITTEN SURPRISE DALLAS FOOTBALL FANS WITH A BEER DELIVERY New video from DDB Chicago shows football legend Witten trading in his jersey for a delivery uniform. Beers are here! To kick off the football season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries at their homes. “Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.” DDB Chicago created a video of Witten’s “Beer Delivery” experience for fans that’s now live on YouTube. “This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.” Witten surprised three different viewing parties in the Dallas–Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.” Miller Lite is The Only Beer of the Dallas Cowboys, and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy as you watch games on football Sunday.

        啤酒配送

        暂无简介

        Beer Delivery

        暂无简介

        基本信息

        综合评分
        {{getNumber(caseInfo.whole)}}

        暂无评分

        已有{{caseInfo.tatolPeople}}人评分

        创意
        {{getNumber(caseInfo.originality)}}
        文案
        {{getNumber(caseInfo.copywriting)}}
        视觉
        {{getNumber(caseInfo.visualEffect)}}

        创作者

        广告公司： 恒美 (美国 芝加哥) 制作公司： Gifted Youth

        案例详情

        涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌

        热门节日97个，23个维度智能搜索

        • 项目比稿

          品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标

        • 创意策划

          任意搜索品牌关键词，脑洞创意策划1秒呈现

        • 竞品调研

          一键搜索竞品往年广告，一眼掌握对手市场定位

        • 行业研究

          热词查看洞悉爆点，抢占行业趋势红利

        登录后查看全部案例信息

        如果您是本案的创作者或参与者 可对信息进行完善

        案例评分

        综合
        {{wholeEm}} 请评分
        创意
        {{originalityEm}} 请评分
        文案
        {{copywritingEm}} 请评分
        动视
        {{visualEffectEm}} 请评分

        链接粘贴成功,ctrl+v 进行复制

        完善信息

        最多可填写1000个字符

        请填写正确的邮箱

        完善信息成功

        完善信息失败

        评分成功

        您已经完成过对该案例的评分了

        联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

        链接粘贴成功,ctrl+v 进行复制

        扫码关注公众号完成登录

        登录即视为同意《用户协议》

        二维码失效

        刷新

        注册成功，赠送你10天会员体验权

        注册失败，请检查信息后重新输入