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案例简介：超级碗是今年最混乱的营销空间，品牌花费数百万美元在尽可能多的人面前。为了脱颖而出，这个史诗般的广告只向一个人展示。在比赛中没有花一美元，Skittles 被列入了多个 “最佳超级碗广告” 名单，社交活动获得了 50亿的印象。
案例简介：The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
彩虹独家报道 | Exclusive the Rainbow case study
案例简介：超级碗是今年最混乱的营销空间，品牌花费数百万美元在尽可能多的人面前。为了脱颖而出，这个史诗般的广告只向一个人展示。在比赛中没有花一美元，Skittles 被列入了多个 “最佳超级碗广告” 名单，社交活动获得了 50亿的印象。
彩虹独家报道 | Exclusive the Rainbow case study
案例简介：The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.
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彩虹独家报道 | Exclusive the Rainbow case study
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案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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