本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
纪念馆的轮廓
案例简介：见解、战略和想法: 内容: 1994年7月18日。一场强烈的爆炸改变了阿根廷人民的生活。该国历史上最致命的恐怖袭击摧毁了阿根廷最具象征性的犹太组织 AMIA 的主要办事处，造成 85 人死亡。阿根廷社会继续将恐怖主义袭击视为只针对犹太人民的袭击，导致出席纪念活动的人数不断减少。由于漠不关心，袭击发生 15 年后，此案仍未解决。 创意执行: 为了明确揭露针对整个国家的犯罪行为的程度，并大力支持正义斗争, 我们创建了一个行动，在受害者丧生前几分钟，将他们的身体形象定位在他们的确切位置。每天有成千上万的阿根廷人在同一条街道上行走。 结果和有效性: 该运动在所有传播渠道都有很大的影响力，估计媒体报道价值 5,488,386 美元。成千上万的人看到了这一行动，在所有的传播媒体上都产生了巨大的反响，22% 触发了记忆行为的出席。让整个阿根廷社会明白这是对阿根廷的恐怖袭击。
纪念馆的轮廓
案例简介：Insights, Strategy and the Idea: CONTEXT: July 18th, 1994. A strong explosion changed the lives of the Argentine people. The deadliest terrorist attack in the nation’s history devastated the main offices of the most emblematic Jewish Organization of Argentina, the AMIA, causing the death of 85 people. The Argentine society continues associating the terrorist attack as committed only against the Jewish people resulting in a constant decrease of attendance to the acts of memory. As a consequence of the indifference, and 15 years after the attack, the case remains unresolved. Creative Execution: With the goal of clearly exposing the degree of the criminal act committed against an entire nation, and to strongly support the fight for justice, we created an action locating physical figures of the victims in the exact spots they were, minutes before they lost their lives. In the same streets walked by thousands of Argentines every day. Results and Effectiveness: The campaign had a great repercussion in all the communication channels marking an estimated media coverage worth $ 5,488,386. The action was seen by thousands of people with a great repercussion in all the communication media triggering 22% the attendance to the acts of memory. And making the entire Argentina society understand it was a TERRORIST ATTACK AGAINST ARGENTINA.
Silhouettes in Memoriam
案例简介：见解、战略和想法: 内容: 1994年7月18日。一场强烈的爆炸改变了阿根廷人民的生活。该国历史上最致命的恐怖袭击摧毁了阿根廷最具象征性的犹太组织 AMIA 的主要办事处，造成 85 人死亡。阿根廷社会继续将恐怖主义袭击视为只针对犹太人民的袭击，导致出席纪念活动的人数不断减少。由于漠不关心，袭击发生 15 年后，此案仍未解决。 创意执行: 为了明确揭露针对整个国家的犯罪行为的程度，并大力支持正义斗争, 我们创建了一个行动，在受害者丧生前几分钟，将他们的身体形象定位在他们的确切位置。每天有成千上万的阿根廷人在同一条街道上行走。 结果和有效性: 该运动在所有传播渠道都有很大的影响力，估计媒体报道价值 5,488,386 美元。成千上万的人看到了这一行动，在所有的传播媒体上都产生了巨大的反响，22% 触发了记忆行为的出席。让整个阿根廷社会明白这是对阿根廷的恐怖袭击。
Silhouettes in Memoriam
案例简介：Insights, Strategy and the Idea: CONTEXT: July 18th, 1994. A strong explosion changed the lives of the Argentine people. The deadliest terrorist attack in the nation’s history devastated the main offices of the most emblematic Jewish Organization of Argentina, the AMIA, causing the death of 85 people. The Argentine society continues associating the terrorist attack as committed only against the Jewish people resulting in a constant decrease of attendance to the acts of memory. As a consequence of the indifference, and 15 years after the attack, the case remains unresolved. Creative Execution: With the goal of clearly exposing the degree of the criminal act committed against an entire nation, and to strongly support the fight for justice, we created an action locating physical figures of the victims in the exact spots they were, minutes before they lost their lives. In the same streets walked by thousands of Argentines every day. Results and Effectiveness: The campaign had a great repercussion in all the communication channels marking an estimated media coverage worth $ 5,488,386. The action was seen by thousands of people with a great repercussion in all the communication media triggering 22% the attendance to the acts of memory. And making the entire Argentina society understand it was a TERRORIST ATTACK AGAINST ARGENTINA.
纪念馆的轮廓
暂无简介
Silhouettes in Memoriam
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
