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AMIA BOOTH
案例简介：描述活动/条目: 1994年7月18日，犹太社区 AMIA 的建筑遭受了阿根廷历史上最大的恐怖袭击。19 年后，原因仍未解决，人们开始忘记这场悲剧带来的痛苦。 结果: 为了让人们再次在情感上参与进来，我们联系了幸存者和参与此案的专家，设计了一个可以以第一人称再现爆炸时刻的装置。在一个黑色的展台里，我们创造了一个互动的感官体验，不仅使用视频，还使用不同的特效。为了复制每一种感觉，我们有一个真实的视频投影、 3D 环绕声系统、振动平台、灰尘和气味分散器以及热和冲击波发生器。这样，人们就可以体验 19 年前幸存者和受害者经历的一切。 通过包括电视广告、户外海报和横幅在内的一场运动，人们被邀请参加在 AMIA 大楼附近的广场上的独特体验。 在仅仅四天的时间里，超过 5000 人经历了这种经历，并作为新的幸存者走出去。像 1994年这样的大量国内和国际媒体报道了这种激活。它还向数百万人揭示了一些幸存者的故事、经历和情感。因此，全国范围内再次感受到对 AMIA 大楼的恐怖袭击。2013年7月18日，阿根廷经历了第二次袭击，像第一天一样记住了它。
AMIA BOOTH
案例简介：Describe the campaign/entry: On July 18th, 1994, the building of the Jewish Community AMIA suffered the largest terrorist attack in the history of the Argentina. 19 years later, the cause remains unsolved and people are starting to forget the pain caused by the tragedy. Results: In order to get people emotionally involved again, we contacted the survivors and the experts who worked in the case to design an installation that could recreate the moment of the explosion in first person. Inside a black booth, we created an interactive sensorial experience, using not only video, but different special effects. To replicate every sensation, we had a real scale video projection, 3D surround sound system, a vibrating platform, a dust and scent disperser and a heat and blast wave generator. This way, people could experience exactly what the survivors and victims went through 19 years ago. Through a campaign that included a TV commercial, outdoor posters and banners, people was invited to a unique experience placed in a square near the AMIA building. In only four days, over 5000 people went through the experience and walked out as new survivors. The activation was covered by a large number of national and international media like in 1994. It also served to reveal the stories, experiences and emotions of a few of the survivors to millions of people. As a result, the terrorist attack to the AMIA building was felt again nationwide. July 18th, 2013, Argentina lived the attack a second time, to remember it like the first day.
AMIA BOOTH
案例简介：描述活动/条目: 1994年7月18日，犹太社区 AMIA 的建筑遭受了阿根廷历史上最大的恐怖袭击。19 年后，原因仍未解决，人们开始忘记这场悲剧带来的痛苦。 结果: 为了让人们再次在情感上参与进来，我们联系了幸存者和参与此案的专家，设计了一个可以以第一人称再现爆炸时刻的装置。在一个黑色的展台里，我们创造了一个互动的感官体验，不仅使用视频，还使用不同的特效。为了复制每一种感觉，我们有一个真实的视频投影、 3D 环绕声系统、振动平台、灰尘和气味分散器以及热和冲击波发生器。这样，人们就可以体验 19 年前幸存者和受害者经历的一切。 通过包括电视广告、户外海报和横幅在内的一场运动，人们被邀请参加在 AMIA 大楼附近的广场上的独特体验。 在仅仅四天的时间里，超过 5000 人经历了这种经历，并作为新的幸存者走出去。像 1994年这样的大量国内和国际媒体报道了这种激活。它还向数百万人揭示了一些幸存者的故事、经历和情感。因此，全国范围内再次感受到对 AMIA 大楼的恐怖袭击。2013年7月18日，阿根廷经历了第二次袭击，像第一天一样记住了它。
AMIA BOOTH
案例简介：Describe the campaign/entry: On July 18th, 1994, the building of the Jewish Community AMIA suffered the largest terrorist attack in the history of the Argentina. 19 years later, the cause remains unsolved and people are starting to forget the pain caused by the tragedy. Results: In order to get people emotionally involved again, we contacted the survivors and the experts who worked in the case to design an installation that could recreate the moment of the explosion in first person. Inside a black booth, we created an interactive sensorial experience, using not only video, but different special effects. To replicate every sensation, we had a real scale video projection, 3D surround sound system, a vibrating platform, a dust and scent disperser and a heat and blast wave generator. This way, people could experience exactly what the survivors and victims went through 19 years ago. Through a campaign that included a TV commercial, outdoor posters and banners, people was invited to a unique experience placed in a square near the AMIA building. In only four days, over 5000 people went through the experience and walked out as new survivors. The activation was covered by a large number of national and international media like in 1994. It also served to reveal the stories, experiences and emotions of a few of the survivors to millions of people. As a result, the terrorist attack to the AMIA building was felt again nationwide. July 18th, 2013, Argentina lived the attack a second time, to remember it like the first day.
AMIA BOOTH
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AMIA BOOTH
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