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友谊机器
案例简介：环境执行的描述: 可口可乐友谊机器诞生是为了庆祝拉丁美洲的朋友节。这个简单的概念改变了户外自动售货机的概念。我们设计了一个 3.5米高的自动售货机结构，吸引了消费者的注意力。为了让每个人和朋友一起享用可乐，并利用特价的 2 比 1 可乐，朋友们不得不相互合作，将钱插入机器槽。 结果和有效性: 7 个国家喜欢友谊机器。9 小时内售出 800 杯可乐。这比普通自动售货机的销售额高出 1,075%，友谊是实现这一目标的必要条件。 创意执行: 这个简单的概念改变了自动售货机的概念。我们设计了一个 3.5 米高的结构，吸引了消费者的注意力。为了让每个人都能和他们的朋友一起享受可乐，他们可以享受特殊的 2 比 1 可乐，促销活动要求朋友们与高大的自动售货机进行独特的互动。 见解、战略和想法: 可口可乐友谊机器是庆祝拉丁美洲朋友日的促销活动。
友谊机器
案例简介：Description of Ambient execution: The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. This simple concept changed the notion of the outdoor vending machine. We designed a 3.5 meter tall vending structure that captured the attention of the consumer. For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot. Results and Effectiveness: 7 countries enjoyed the Friendship Machine. 800 Cokes were sold in 9 hours. That’s 1,075% more sales than with a regular vending machine, with friendship as the must to make it possible. Creative Execution: This simple concept turned the notion of a vending machine around. We designed a 3.5 metre tall structure that captured the attention of the consumer. And for everyone to enjoy a Coke with their friends having access to the special 2 for 1 Coke offer, the promo demanded the unique interaction of the friends with the tall vending machine. Insights, Strategy and the Idea: The Coca Cola Friendship Machine is a promotional campaign to celebrate Friend’s Day in Latin America.
The Friendship Machine
案例简介：环境执行的描述: 可口可乐友谊机器诞生是为了庆祝拉丁美洲的朋友节。这个简单的概念改变了户外自动售货机的概念。我们设计了一个 3.5米高的自动售货机结构，吸引了消费者的注意力。为了让每个人和朋友一起享用可乐，并利用特价的 2 比 1 可乐，朋友们不得不相互合作，将钱插入机器槽。 结果和有效性: 7 个国家喜欢友谊机器。9 小时内售出 800 杯可乐。这比普通自动售货机的销售额高出 1,075%，友谊是实现这一目标的必要条件。 创意执行: 这个简单的概念改变了自动售货机的概念。我们设计了一个 3.5 米高的结构，吸引了消费者的注意力。为了让每个人都能和他们的朋友一起享受可乐，他们可以享受特殊的 2 比 1 可乐，促销活动要求朋友们与高大的自动售货机进行独特的互动。 见解、战略和想法: 可口可乐友谊机器是庆祝拉丁美洲朋友日的促销活动。
The Friendship Machine
案例简介：Description of Ambient execution: The Coca-Cola Friendship Machine was born to celebrate Friend’s Day in Latin America. This simple concept changed the notion of the outdoor vending machine. We designed a 3.5 meter tall vending structure that captured the attention of the consumer. For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot. Results and Effectiveness: 7 countries enjoyed the Friendship Machine. 800 Cokes were sold in 9 hours. That’s 1,075% more sales than with a regular vending machine, with friendship as the must to make it possible. Creative Execution: This simple concept turned the notion of a vending machine around. We designed a 3.5 metre tall structure that captured the attention of the consumer. And for everyone to enjoy a Coke with their friends having access to the special 2 for 1 Coke offer, the promo demanded the unique interaction of the friends with the tall vending machine. Insights, Strategy and the Idea: The Coca Cola Friendship Machine is a promotional campaign to celebrate Friend’s Day in Latin America.
友谊机器
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The Friendship Machine
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基本信息
- 广告战役： #可口可乐-设计与品牌-dbd4#
- 广告品牌： 可口可乐
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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