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友谊机器
案例简介：案例视频: http://www.youtube.com/watch?v=Bj3QLLTFDX8 简介: 可口可乐友谊机器的诞生是为了让拉丁美洲的所有朋友以一种非常特殊的方式庆祝朋友节。 创意执行: 为了让每个人和他们的朋友一起享用可乐，并利用特殊的 2 比 1 可乐优惠，朋友们不得不相互合作，将钱插入机器槽。 描述简短/目标的创造性解决方案。为了享受和分享 2 比 1 的可乐报价，这台 3.5米高的自动售货机需要朋友与巨大的结构的直接互动。 结果: 拉丁美洲 7 个国家的数千名朋友直接与可口可乐的特殊自动售货机互动庆祝朋友节。9 小时内售出 800 杯可乐。这比普通自动售货机的销售额高出 1075%。世界各地的博客和社交网络上有成千上万的评论。以友谊为必须，使之成为可能。
友谊机器
案例简介：Case video: http://www.youtube.com/watch?v=Bj3QLLTFDX8 Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way. Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot. Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the direct interaction of the friends with the huge structure. Results: Thousands of friends in 7 countries of Latin America interacted directly with Coke’s special vending machine to celebrate Friend’s Day. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. With friendship as the must to make it possible.
The Friendship Machine
案例简介：案例视频: http://www.youtube.com/watch?v=Bj3QLLTFDX8 简介: 可口可乐友谊机器的诞生是为了让拉丁美洲的所有朋友以一种非常特殊的方式庆祝朋友节。 创意执行: 为了让每个人和他们的朋友一起享用可乐，并利用特殊的 2 比 1 可乐优惠，朋友们不得不相互合作，将钱插入机器槽。 描述简短/目标的创造性解决方案。为了享受和分享 2 比 1 的可乐报价，这台 3.5米高的自动售货机需要朋友与巨大的结构的直接互动。 结果: 拉丁美洲 7 个国家的数千名朋友直接与可口可乐的特殊自动售货机互动庆祝朋友节。9 小时内售出 800 杯可乐。这比普通自动售货机的销售额高出 1075%。世界各地的博客和社交网络上有成千上万的评论。以友谊为必须，使之成为可能。
The Friendship Machine
案例简介：Case video: http://www.youtube.com/watch?v=Bj3QLLTFDX8 Brief: The Coca-Cola Friendship Machine was born to make all the friends of Latin America celebrate Friend’s Day in a very special way. Creative Execution: For everyone to enjoy a Coke with their friends and take advantage of the special 2 for 1 Coke offer, friends had to cooperate with each other to insert the money into the machine slot. Describe the creative solution to the brief/objective. To enjoy and share the 2 for 1 Coke offer, this 3.5 meter tall vending machine required the direct interaction of the friends with the huge structure. Results: Thousands of friends in 7 countries of Latin America interacted directly with Coke’s special vending machine to celebrate Friend’s Day. 800 Cokes were sold in 9 hours. That’s 1075% more sales than with a regular vending machine. Thousands of comments on blogs and social networks around the world. With friendship as the must to make it possible.
友谊机器
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The Friendship Machine
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基本信息
- 广告战役： #可口可乐-互动-dbd4#
- 广告品牌： 可口可乐
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2012 FABulous奖 环境互动
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2012 FABulous奖 Collateral And POS
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2012 FAB奖 环境互动（Non-Alcoholic Drinks）
- FABAwards(InternationalFoodandBeverageCreativeExcellenceAwards) 2012 FAB奖 Collateral And POS（Non-Alcoholic Drinks）
- InternationalAdvertisingCUP(THECUP) 2011 Cup Winner 最佳广告制作（Best of Admaking / Best Universal Idea created in a Local Market）
- 伦敦国际广告节 2011 金奖 整合创新（Non-Traditional: Beverages - Non-Alcoholic）
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