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纪念馆的轮廓
案例简介：结果和有效性: 该运动在所有传播渠道都有很大的影响力，估计媒体报道价值 5,488,386 美元。成千上万的人看到了这一行动，在所有的传播媒体上都产生了巨大的反响，22% 触发了记忆行为的出席。让整个阿根廷社会明白这是对阿根廷的恐怖袭击。 创意执行: 为了明确揭露针对整个国家的犯罪行为的程度，并大力支持正义斗争, 我们创建了一个行动，在受害者丧生前几分钟，将他们的身体形象定位在他们的确切位置。每天有成千上万的阿根廷人在同一条街道上行走。 见解、战略和想法: 内容: 1994年7月18日。一场强烈的爆炸改变了阿根廷人民的生活。该国历史上最致命的恐怖袭击摧毁了阿根廷最具象征性的犹太组织 AMIA 的主要办事处，造成 85 人死亡。阿根廷社会继续将恐怖主义袭击视为只针对犹太人民的袭击，导致出席纪念活动的人数不断减少。由于漠不关心，袭击发生 15 年后，此案仍未解决。
纪念馆的轮廓
案例简介：Results and Effectiveness: The campaign had a great repercussion in all the communication channels marking an estimated media coverage worth $5,488,386. The action was seen by thousands of people with a great repercussion in all the communication media triggering 22% the attendance to the acts of memory. And making the entire Argentina society understand it was a TERRORIST ATTACK AGAINST ARGENTINA. Creative Execution: With the goal of clearly exposing the degree of the criminal act committed against an entire nation, and to strongly support the fight for justice, we created an action locating physical figures of the victims in the exact spots they were, minutes before they lost their lives. In the same streets walked by thousands of Argentines every day. Insights, Strategy and the Idea: CONTEXT: July 18th, 1994. A strong explosion changed the lives of the Argentine people. The deadliest terrorist attack in the nation’s history devastated the main offices of the most emblematic Jewish Organization of Argentina, the AMIA, causing the death of 85 people. The Argentine society continues associating the terrorist attack as committed only against the Jewish people resulting in a constant decrease of attendance to the acts of memory. As a consequence of the indifference, and 15 years after the attack, the case remains unresolved.
Silhouettes in Memoriam
案例简介：结果和有效性: 该运动在所有传播渠道都有很大的影响力，估计媒体报道价值 5,488,386 美元。成千上万的人看到了这一行动，在所有的传播媒体上都产生了巨大的反响，22% 触发了记忆行为的出席。让整个阿根廷社会明白这是对阿根廷的恐怖袭击。 创意执行: 为了明确揭露针对整个国家的犯罪行为的程度，并大力支持正义斗争, 我们创建了一个行动，在受害者丧生前几分钟，将他们的身体形象定位在他们的确切位置。每天有成千上万的阿根廷人在同一条街道上行走。 见解、战略和想法: 内容: 1994年7月18日。一场强烈的爆炸改变了阿根廷人民的生活。该国历史上最致命的恐怖袭击摧毁了阿根廷最具象征性的犹太组织 AMIA 的主要办事处，造成 85 人死亡。阿根廷社会继续将恐怖主义袭击视为只针对犹太人民的袭击，导致出席纪念活动的人数不断减少。由于漠不关心，袭击发生 15 年后，此案仍未解决。
Silhouettes in Memoriam
案例简介：Results and Effectiveness: The campaign had a great repercussion in all the communication channels marking an estimated media coverage worth $5,488,386. The action was seen by thousands of people with a great repercussion in all the communication media triggering 22% the attendance to the acts of memory. And making the entire Argentina society understand it was a TERRORIST ATTACK AGAINST ARGENTINA. Creative Execution: With the goal of clearly exposing the degree of the criminal act committed against an entire nation, and to strongly support the fight for justice, we created an action locating physical figures of the victims in the exact spots they were, minutes before they lost their lives. In the same streets walked by thousands of Argentines every day. Insights, Strategy and the Idea: CONTEXT: July 18th, 1994. A strong explosion changed the lives of the Argentine people. The deadliest terrorist attack in the nation’s history devastated the main offices of the most emblematic Jewish Organization of Argentina, the AMIA, causing the death of 85 people. The Argentine society continues associating the terrorist attack as committed only against the Jewish people resulting in a constant decrease of attendance to the acts of memory. As a consequence of the indifference, and 15 years after the attack, the case remains unresolved.
纪念馆的轮廓
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Silhouettes in Memoriam
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基本信息
- 广告战役： #Amia-推广与活动-46b2#
- 广告品牌： AMIA
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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