NFC CHARITY STICKERS|短视频|广告营销案例【ADGuider广告指南】

NFC 慈善贴纸

案例简介：简要解释背景: 自 1945 以来，香港的每个星期六都被正式称为 “国旗日”，这是政府批准的志愿者出售慈善机构的日子贴纸筹集资金。问题: 但是由于志愿工作需要时间和承诺，招募志愿者总是很困难。更糟糕的是，销售时间被限制在一个很小的 5 小时窗口。因此，只有有限的志愿者在有限的时间内工作，才能筹集到有限的资金。想法: 我们首次将 NFC 技术与传统贴纸相结合，打造 NFC 慈善贴纸。贴纸不仅仅是展示你的支持。他们有繁殖的能力。把每个捐赠者变成一个即时志愿者。以下是它的工作原理: 1) 贴在你的 NFC 慈善贴纸上。 2) 请朋友捐赠，只需将他们的手机放在贴纸上。 3) NFC 芯片将引导他们进入捐赠页面，在那里他们也可以进行捐赠。结果: 香港接受了这个项目。它得到了名人和媒体的支持，他们帮助我们传播了这个消息。然后在 2013年3月，我们与联合国儿童基金会一起推出了 NFC 慈善贴纸，一夜之间，我们的即时志愿者遍布香港。用同样简单的捐赠贴纸的动作，我们设法把每个捐赠者变成了一个散步、聊天的志愿者。一夜之间，NFC 慈善贴纸创造了: -无限数量的志愿者 -在无限的时间范围内工作 -筹集无限资金迄今为止，贴纸已经: -增加志愿者人数 x 30 -平均来说，我们的即时志愿者穿的每一个 NFC 慈善贴纸都筹集了 6 笔捐款 -此外，由于贴纸仍在流通，筹集的资金仍在进行中最重要的是，在几周内，另一个主要的慈善机构与许多其他正在谈判的人签署了 NFC 慈善贴纸。所以这只是开始。

NFC 慈善贴纸

案例简介：Brief Explanation BACKGROUND: Since 1945, every Saturday in Hong Kong is officially known as ‘Flag Day’ – a government-approved day on which volunteers sell charity stickers to raise funds. PROBLEM: But since volunteering demands time and commitment, recruiting volunteers is always tough. To make things worse, the selling hours are limited to a tiny 5-hour window. So with limited volunteers, working within a limited timeframe, only limited funds can ever be raised. IDEA: For the first time, we combined NFC technology with traditional stickers to create NFC Charity Stickers. Stickers that do more than just show your support. They have the power to multiply. And turn every donator into an instant volunteer. HERE’S HOW IT WORKS: 1) Stick on your NFC Charity Sticker. 2) Ask friends to donate by simply placing their phones up to the sticker. 3) The NFC chip will direct them to a donation page, where they too can make a donation. RESULTS: Hong Kong embraced the project. It was championed by celebrities and the media, who helped us spread the word. Then in March 2013, we launched NFC Charity Stickers with UNICEF and overnight, our instant volunteers spread throughout Hong Kong. Using the same simple action of donating for a sticker, we managed to turn every donator into a walking, talking volunteer. Overnight, NFC Charity Stickers created: - An unlimited number of volunteers - Working within an unlimited timeframe - Raising unlimited funds To date, the stickers have already: - Increased the number of volunteers x 30 - On average, every NFC Charity Sticker worn by our instant volunteers has raised a further 6 donations - Plus, with the stickers still in circulation, the funds being raised are still ongoing Best of all, within weeks, another major charity signed up for NFC Charity Stickers with many others currently in talks. So this is just the start.