案例简介：法国阳狮和联合国儿童基金会正在收集清洁水，以帮助最需要的人 世界水日将于3月22日举行 人道主义组织将利用这一机会提高对缺乏清洁水的全球问题的认识。联合国儿童基金会法国今年将再次采取行动，首次启动 “水挑战”。作为该计划的一部分，每个人都可以通过独家数字活动 “H2O Filter” 参与其中。 这个主意？在我们的Twitter帐户中收集水，并将其提供给最需要的人。 为了纪念世界水日，我在Twitter上创建水: H2O，H2O # h2filter h2o-filter.unicef.fr 对社会负责的 “# h2filter” 运动将由 “水挑战” 赞助商劳里·蒂勒曼 (Laury Thilleman) 推动。几位名人也签署了这项事业，并致力于传达其信息。 “H2O过滤器” 活动不是简单地将Twitter用作沟通渠道，而是将该网站置于其战略的核心。体验既有趣又独特: 互联网用户可以过滤其Twitter帐户以提取Hs，2s和Os，从而创建虚拟水分子。一旦转化为捐赠，这种水将变得非常真实，并将有助于资助改善获得清洁水的计划。 为了使该策略更全面，该活动将走上街头: JCDecaux将于3月21日星期一和22日星期二在La d é fense滨海艺术中心的52个数字屏幕上宣传该活动。

案例简介：PUBLICIS CONSEIL AND UNICEF FRANCE ARE COLLECTING CLEAN WATER TO HELP THOSE WHO NEED IT MOST World Water Day will take place on 22nd March Humanitarian organisations will be using the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France will be taking action again this year, with their inaugural launch of “Water Challenges”. As part of this initiative, everyone can get involved via the exclusively digital campaign, “H2O Filter”. The idea? Collecting water in our Twitter accounts and giving it to those who need it most. In honour of World Water Day, I am creating water on Twitter: H2O, H2O, H2O, H2O, H2O #h2ofilter h2o-filter.unicef.fr The socially-responsible campaign “#H2Ofilter” will be promoted by Laury Thilleman, the “Water Challenges” sponsor. Several celebrities have also signed up to the cause and are committed to communicating its message. Instead of simply using Twitter as a communication channel, the “H2O Filter” campaign has placed the site at the very heart of its strategy. The experience is fun and unique: internet users can filter their Twitter account to extract Hs, 2s and Os in order to create virtual water molecules. Once transformed into a donation, this water will become very real and will help fund programmes that will improve access to clean water. To round off the strategy, the campaign will take to the streets: JCDecaux will be advertising the campaign on its 52 digital screens along the La Défense esplanade on Monday 21st and Tuesday 22nd March.

联合国儿童基金会 | UNICEF | 联合国儿童基金会海报/平面广告案例

案例简介：法国阳狮和联合国儿童基金会正在收集清洁水，以帮助最需要的人 世界水日将于3月22日举行 人道主义组织将利用这一机会提高对缺乏清洁水的全球问题的认识。联合国儿童基金会法国今年将再次采取行动，首次启动 “水挑战”。作为该计划的一部分，每个人都可以通过独家数字活动 “H2O Filter” 参与其中。 这个主意？在我们的Twitter帐户中收集水，并将其提供给最需要的人。 为了纪念世界水日，我在Twitter上创建水: H2O，H2O # h2filter h2o-filter.unicef.fr 对社会负责的 “# h2filter” 运动将由 “水挑战” 赞助商劳里·蒂勒曼 (Laury Thilleman) 推动。几位名人也签署了这项事业，并致力于传达其信息。 “H2O过滤器” 活动不是简单地将Twitter用作沟通渠道，而是将该网站置于其战略的核心。体验既有趣又独特: 互联网用户可以过滤其Twitter帐户以提取Hs，2s和Os，从而创建虚拟水分子。一旦转化为捐赠，这种水将变得非常真实，并将有助于资助改善获得清洁水的计划。 为了使该策略更全面，该活动将走上街头: JCDecaux将于3月21日星期一和22日星期二在La d é fense滨海艺术中心的52个数字屏幕上宣传该活动。

联合国儿童基金会 | UNICEF | 联合国儿童基金会海报/平面广告案例

案例简介：PUBLICIS CONSEIL AND UNICEF FRANCE ARE COLLECTING CLEAN WATER TO HELP THOSE WHO NEED IT MOST World Water Day will take place on 22nd March Humanitarian organisations will be using the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France will be taking action again this year, with their inaugural launch of “Water Challenges”. As part of this initiative, everyone can get involved via the exclusively digital campaign, “H2O Filter”. The idea? Collecting water in our Twitter accounts and giving it to those who need it most. In honour of World Water Day, I am creating water on Twitter: H2O, H2O, H2O, H2O, H2O #h2ofilter h2o-filter.unicef.fr The socially-responsible campaign “#H2Ofilter” will be promoted by Laury Thilleman, the “Water Challenges” sponsor. Several celebrities have also signed up to the cause and are committed to communicating its message. Instead of simply using Twitter as a communication channel, the “H2O Filter” campaign has placed the site at the very heart of its strategy. The experience is fun and unique: internet users can filter their Twitter account to extract Hs, 2s and Os in order to create virtual water molecules. Once transformed into a donation, this water will become very real and will help fund programmes that will improve access to clean water. To round off the strategy, the campaign will take to the streets: JCDecaux will be advertising the campaign on its 52 digital screens along the La Défense esplanade on Monday 21st and Tuesday 22nd March.

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联合国儿童基金会 | UNICEF | 联合国儿童基金会海报/平面广告案例

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