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安全袋
案例简介：相关性 安全袋是一个高度可扩展、高度针对性的想法，它简单而直接地呼吁采取行动: 使用乐购安全袋享受更安全的水果和蔬菜。这项运动提高了对食品安全的认识，并推动了对安全袋的对话和需求 -- 安全地清除农药残留，让水果和蔬菜像大自然希望的那样离开。它还将乐购定位为一个努力提高购物者生活质量的品牌。 概要 背景中国对食品安全的信任度创下历史新低。从爆炸的西瓜和回收的地沟油到有毒的婴儿配方奶粉，这个国家面临着一个又一个的食品安全丑闻。绿色和平组织 (Greenpeace China) 最近的一项研究显示，在超市销售的水果和蔬菜中，多达 90% 被至少一种有害农药污染。农药残留使人们面临脑损伤、神经问题甚至癌症的风险。因此，世界领先的超市乐购认为有必要有所作为。 执行 安全袋是在中国的旗舰乐购超市开发和测试的 -- 在那里我们用安全袋取代了标准的水果和蔬菜袋。为了启动这一举措，一场印刷活动得到了店内海报、销售点标签甚至销售收入的支持。安全袋是可重复使用的，它们的工作方式很简单: 1.你只需抓住一个安全袋 2. 将水果或蔬菜放入袋子 3.暴露在自然 (室内或室外) 的光线下 3 小时 4.取出，冲洗并享受 战略 我们转向科学，发现了光催化 -- 利用光的力量分解化合物。光催化 (用二氧化钛) 被证明可以破坏病毒、细菌和有毒化学物质，甚至包括杀虫剂。因此，我们与香港领先的光催化剂实验室 * 合作，在我们的水果和蔬菜袋中制备了一种安全的纳米光催化剂内涂层技术。这以前从未做过。*医用级触媒实验室 结果 安全袋运动是一个高度可扩展、高度有针对性的想法，它简单而直接地呼吁采取行动: 使用乐购安全袋享受更安全的水果和蔬菜。安全袋是一个直接的成功 -- 安全地清除农药残留，让水果和蔬菜就像大自然想要的那样。并将乐购定位为努力提高购物者生活质量的品牌。安全袋是开发和测试的旗舰乐购超市在中国。这一举措提高对食品安全和推动双方对话和需求的安全.-FDA 批准 (注册号: 19389685830)-正在申请专利 (专利申请号: 17103845.2)-在测试阶段, 十分之九的人选择使用安全袋 -- 在中国的 Beta 测试结果将在 2017年8月完成 -- 2018 的全球推广计划 活动描述 安全袋是去除有害农药残留的水果和蔬菜袋。它们看起来和感觉就像普通的水果和蔬菜袋。然而，每个安全袋都配有安全的纳米光催化剂技术内部涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将其自然分散到空气中。因此，超市消费者可以享受更安全的水果和蔬菜。
安全袋
案例简介：Relevancy Safety Bags was a highly-scalable, highly-targeted idea with a simple and direct call-to-action: to use Tesco Safety Bags to enjoy safer fruits and veggies. This campaign increased awareness about food safety and fuelled both conversation and demand for Safety Bags—safely removing pesticide residues to leave fruit and veggies just as nature intended. It also positioned Tesco as a brand striving to enhance the quality of life for its shoppers. Synopsis BACKGROUNDChina’s trust in food safety has hit an all-time low. From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another. And now this…INSIGHTA recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.Pesticide residues put people at risk of brain damage, neurological problems and even cancer. So Tesco, the world’s leading supermarket, saw a need to make a difference. Execution Safety Bags were developed and tested at flagship Tesco supermarkets in China—where we replaced standard fruit and veggie bags with Safety Bags. To launch the initiative, a print campaign was supported by in-store posters, point-of-sale labellings and even a spot on the sales receipts. Safety bags are reusable and the way they work is simple:1.You simply grab a Safety Bag 2.Place fruit or veggies into the bag3.Expose to natural (indoor or outdoor) light for 3 hours4.Remove, rinse and enjoy Strategy We turned to science and found photocatalysis—the breaking down of compounds using the power of light. Photocatalysis (with TiO2) is proven to destroy viruses, bacteria and toxic chemicals, including even pesticides.So working with Hong Kong’s leading photocatalyst laboratory*, we formulated a safe, inner-coating of Nano Photocatalyst technology into our fruit and veggie bags. This had never been done before. * Medical Grade Photocatalyst Laboratory Outcome The Safety Bags campaign was a highly-scalable, highly-targeted idea with a simple and direct call-to-action: to use Tesco Safety Bags to enjoy safer fruits and veggies. Safety Bags were an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended. And positioning Tesco as a brand striving to enhance the quality of life for its shoppers. Safety Bags were developed and tested at flagship Tesco supermarkets in China.This initiative increased awareness about food safety and fuelled both conversation and demand for Safety Bags. -FDA Approved (Registration Number: 19389685830)-Patent-Pending (Patent Application Number: 17103845.2)-During the test phase, 9 out of 10 people chose to use Safety Bags-Beta test results in China to be completed in Aug 2017-Global rollout plans for 2018 CampaignDescription Safety Bags are fruit and veggie bags that remove harmful pesticide residues.They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Thus, enabling supermarket consumers to enjoy safer fruits and vegetables.
Safety Bags
案例简介：相关性 安全袋是一个高度可扩展、高度针对性的想法，它简单而直接地呼吁采取行动: 使用乐购安全袋享受更安全的水果和蔬菜。这项运动提高了对食品安全的认识，并推动了对安全袋的对话和需求 -- 安全地清除农药残留，让水果和蔬菜像大自然希望的那样离开。它还将乐购定位为一个努力提高购物者生活质量的品牌。 概要 背景中国对食品安全的信任度创下历史新低。从爆炸的西瓜和回收的地沟油到有毒的婴儿配方奶粉，这个国家面临着一个又一个的食品安全丑闻。绿色和平组织 (Greenpeace China) 最近的一项研究显示，在超市销售的水果和蔬菜中，多达 90% 被至少一种有害农药污染。农药残留使人们面临脑损伤、神经问题甚至癌症的风险。因此，世界领先的超市乐购认为有必要有所作为。 执行 安全袋是在中国的旗舰乐购超市开发和测试的 -- 在那里我们用安全袋取代了标准的水果和蔬菜袋。为了启动这一举措，一场印刷活动得到了店内海报、销售点标签甚至销售收入的支持。安全袋是可重复使用的，它们的工作方式很简单: 1.你只需抓住一个安全袋 2. 将水果或蔬菜放入袋子 3.暴露在自然 (室内或室外) 的光线下 3 小时 4.取出，冲洗并享受 战略 我们转向科学，发现了光催化 -- 利用光的力量分解化合物。光催化 (用二氧化钛) 被证明可以破坏病毒、细菌和有毒化学物质，甚至包括杀虫剂。因此，我们与香港领先的光催化剂实验室 * 合作，在我们的水果和蔬菜袋中制备了一种安全的纳米光催化剂内涂层技术。这以前从未做过。*医用级触媒实验室 结果 安全袋运动是一个高度可扩展、高度有针对性的想法，它简单而直接地呼吁采取行动: 使用乐购安全袋享受更安全的水果和蔬菜。安全袋是一个直接的成功 -- 安全地清除农药残留，让水果和蔬菜就像大自然想要的那样。并将乐购定位为努力提高购物者生活质量的品牌。安全袋是开发和测试的旗舰乐购超市在中国。这一举措提高对食品安全和推动双方对话和需求的安全.-FDA 批准 (注册号: 19389685830)-正在申请专利 (专利申请号: 17103845.2)-在测试阶段, 十分之九的人选择使用安全袋 -- 在中国的 Beta 测试结果将在 2017年8月完成 -- 2018 的全球推广计划 活动描述 安全袋是去除有害农药残留的水果和蔬菜袋。它们看起来和感觉就像普通的水果和蔬菜袋。然而，每个安全袋都配有安全的纳米光催化剂技术内部涂层。安全袋吸收自然光，触发袋内涂层。这种方法可以分解水果和蔬菜中的有毒残留物 -- 分解有毒元素并将其自然分散到空气中。因此，超市消费者可以享受更安全的水果和蔬菜。
Safety Bags
案例简介：Relevancy Safety Bags was a highly-scalable, highly-targeted idea with a simple and direct call-to-action: to use Tesco Safety Bags to enjoy safer fruits and veggies. This campaign increased awareness about food safety and fuelled both conversation and demand for Safety Bags—safely removing pesticide residues to leave fruit and veggies just as nature intended. It also positioned Tesco as a brand striving to enhance the quality of life for its shoppers. Synopsis BACKGROUNDChina’s trust in food safety has hit an all-time low. From exploding watermelons and recycled gutter oil to toxic baby formulas, the country has faced one food safety scandal after another. And now this…INSIGHTA recent study by Greenpeace China shows that up to 90% of all fruits and vegetables sold in supermarkets are contaminated with at least one harmful pesticide.Pesticide residues put people at risk of brain damage, neurological problems and even cancer. So Tesco, the world’s leading supermarket, saw a need to make a difference. Execution Safety Bags were developed and tested at flagship Tesco supermarkets in China—where we replaced standard fruit and veggie bags with Safety Bags. To launch the initiative, a print campaign was supported by in-store posters, point-of-sale labellings and even a spot on the sales receipts. Safety bags are reusable and the way they work is simple:1.You simply grab a Safety Bag 2.Place fruit or veggies into the bag3.Expose to natural (indoor or outdoor) light for 3 hours4.Remove, rinse and enjoy Strategy We turned to science and found photocatalysis—the breaking down of compounds using the power of light. Photocatalysis (with TiO2) is proven to destroy viruses, bacteria and toxic chemicals, including even pesticides.So working with Hong Kong’s leading photocatalyst laboratory*, we formulated a safe, inner-coating of Nano Photocatalyst technology into our fruit and veggie bags. This had never been done before. * Medical Grade Photocatalyst Laboratory Outcome The Safety Bags campaign was a highly-scalable, highly-targeted idea with a simple and direct call-to-action: to use Tesco Safety Bags to enjoy safer fruits and veggies. Safety Bags were an immediate success—safely removing pesticide residues to leave fruit and veggies just as nature intended. And positioning Tesco as a brand striving to enhance the quality of life for its shoppers. Safety Bags were developed and tested at flagship Tesco supermarkets in China.This initiative increased awareness about food safety and fuelled both conversation and demand for Safety Bags. -FDA Approved (Registration Number: 19389685830)-Patent-Pending (Patent Application Number: 17103845.2)-During the test phase, 9 out of 10 people chose to use Safety Bags-Beta test results in China to be completed in Aug 2017-Global rollout plans for 2018 CampaignDescription Safety Bags are fruit and veggie bags that remove harmful pesticide residues.They look and feel just like normal fruit and veggie bags. However, every Safety Bag is formulated with a safe, inner-coating of Nano Photocatalyst technology. Safety Bags absorb natural light to trigger the bag's inner coating. This works to break down the toxic residues found in fruit and veggies—decomposing the toxic elements and dispersing them naturally into the air.Thus, enabling supermarket consumers to enjoy safer fruits and vegetables.
安全袋
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