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麦当劳法国: 纽约街头美食由TBWA \ 巴黎
案例简介：
麦当劳法国: 纽约街头美食由TBWA \ 巴黎
案例简介：
McDonald’s France: New York Street Food by TBWA\Paris
案例简介：
McDonald’s France: New York Street Food by TBWA\Paris
案例简介：
麦当劳法国: 纽约街头美食由TBWA \ 巴黎
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McDonald’s France: New York Street Food by TBWA\Paris
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Starting from April 19, McDonald’s offers a whole new operation inspired by New York’s Street Food and available in all restaurants only until May 30. This offer, inspired by the big apple, is composed of 7 new products including 2 burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a Wrap, two salads, fries and a new topping for the sundae.To highlight these innovations, the brand transports us to the streets of New York thanks to 2 TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).CreditsExecutive Creative Director: Benjamin Marchal Art Director: Sebastien Skrzypczak Copywriter: Stephane Kaczorowski Additional Credits: Agency Manager: Lic Bourgery, Mattheo Pressmar, Gael d’OliveriaCEO\Else: Maxime BoironTV Producer: Elisabeth BoitteProduction: Moonwalk FilmsDirector: Ben GregorSound: \Else
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