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麦当劳: 麦迪莱恩
案例简介：
麦当劳: 麦迪莱恩
案例简介：
McDonald's: McDeliverain
案例简介：
McDonald's: McDeliverain
案例简介：
麦当劳: 麦迪莱恩
暂无简介
McDonald's: McDeliverain
暂无简介
基本信息
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案例详情
McDonald’s France uses weather-based targeting to deliver impressionist inspired art & prompt McDelivery orders. Typical! Just as you get hungry and start to think about where to go out to eat, it starts to rain… We leveraged weather signals to position McDonald's delivery as the rainy-day hero at the exact moment it was about to rain in France. Adding movement to the beautiful, Impressionist aesthetic TBWA established in their print, all mobile ads linked directly to the app store to download the McDonald's app & place an order (oh, and stay dry).
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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