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麦当劳法国: TBWA \ 巴黎的定向Billboard
案例简介：
麦当劳法国: TBWA \ 巴黎的定向Billboard
案例简介：
McDonald’s France: Directional Billboard by TBWA\Paris
案例简介：
McDonald’s France: Directional Billboard by TBWA\Paris
案例简介：
麦当劳法国: TBWA \ 巴黎的定向Billboard
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McDonald’s France: Directional Billboard by TBWA\Paris
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McDonald’s decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald’s has turned its customer proximity into a major asset.CreditsExecutive Creative Director: Benjamin Marchal, Faustin ClaverieArt Director: Philippe TarouxCopywriter: Benoit LerouxAdditional Credits: General Manager: Luc BourgeryAccount Director: Mattheo PressmarAccount Executive: Gael D’OliveriaProduction: Else, Maxime Boiron, Jennifer BaucheProduction Designer: Eddy PenotFilm Director: Olivier CorrePhotographer: Yoann Stoeckel
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