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Ecoalarm
案例简介：EntrySummary 阿根廷是世界上森林砍伐最多的国家之一。据估计，超过 70% 的本地生态系统已经丧失，每年砍伐 300,000 公顷森林，危及数百个物种的生命。“博斯克银行基金会” 是一个领导这一领域斗争的非政府组织，试图避免滥砍树木。为了实现这一目标，它筹集资金来恢复每一米的伐木原生森林。尽管有一些小团体意识到这个问题，但我们的挑战是获得全体人民对保持我们环境健康的承诺,同时鼓励他们毫不费力地成为解决方案的一部分。 简要解释 我们把一个反对砍伐森林的非政府组织变成了一个真正的艺术家，他通过 Spotify 的音乐专辑为崇高的事业筹集资金。首先，我们进入了三个阿根廷濒临灭绝的生态系统: 密西欧尼丛林、难以穿透的查克尼奥和巴塔哥尼亚的安第斯森林。在两个月里，我们用战略性的麦克风捕捉到了大自然的声音。然后专业的音响工程师将音频混合，创建符合 EcoAlarm 专辑的九首独特曲目。在与一家唱片公司的合资企业中，这张专辑在 Spotify 注册并发行。这样，“博斯克银行” 就像艺术家一样，确保每次复制曲目时都收取版税。最后，我们创建了我们的电台。我们开发了一个移动闹钟，从 Spotify 中再现受保护森林的声音。每天早上，没有投入一分钱或离开床位的用户都在帮助筹集资金来拯救本土濒危森林。 ScriptInEnglish BosquesLength 银行的生态警报: 32.54 min9 轨道: 1) 黎明之歌-迷幻丛林 2) Caa pora 精神-迷幻丛林 3) 夜露-丛林我迷幻观鸟 -- 查科可穿透的森林巴塔哥尼亚的安第斯森林 8) 在树上-巴塔哥尼亚的安第斯森林 9) 野生巴塔哥尼亚-巴塔哥尼亚的安第斯森林
Ecoalarm
案例简介：EntrySummary Argentina is one of the most deforested countries in the world. It is estimated that more than 70% of native ecosystems have been lost and that 300,000 hectares of forest are logged annually, endangering the lives of hundreds of species. “Fundación Banco de Bosques” is an NGO that leads the fight in this field, trying to avoid indiscriminate tree cutting. To achieve this, it raises funds to recover every single meter of logged native forests.Even though there are small groups that are aware of this issue, our challenge was to obtain the commitment of the entire population towards keeping our environment healthy, and at the same time encourage them to become part of the solution in an effortless way. BriefExplanation We turned an NGO that fights against deforestation into a true artist who raises funds for a noble cause through its music album in Spotify.First, we enter into three Argentine endangered ecosystems: Misiones jungle, Impenetrable chaqueño, and the Andean Forest in Patagonia. During two months we captured the sound of nature with strategically placed microphones.Then specialized sound engineers mix the audios creating nine unique tracks that conform the EcoAlarm album.In a joint venture with a record company, the album was registered and launched in Spotify. This way “Banco de Bosques” ensures to collect royalties every time a track is reproduced, like an artist.Finally we created our station. We developed a mobile alarm clock that reproduces the protected forest`s sounds from Spotify. Every morning users, without investing a single cent, or leaving their beds are helping to raise funds to save native endangered forests. ScriptInEnglish EcoAlarm by Banco de BosquesLength: 32.54 min9 Tracks:1) Dawn’s song - Jungle in Misiones2) Caa Porá Spirit - Jungle in Misiones3) Night Dew - Jungle i Misiones4) Bird watching - The Impenetrable Forest in Chaco5) Between two worlds - The Impenetrable Forest in Chaco6) The Impenetrable Forest in Chaco7) Austral Dawn - Andean Forest in Patagonia8) On the trees - Andean Forest in Patagonia9) Wild Patagonia - Andean Forest in Patagonia
Ecoalarm
案例简介：EntrySummary 阿根廷是世界上森林砍伐最多的国家之一。据估计，超过 70% 的本地生态系统已经丧失，每年砍伐 300,000 公顷森林，危及数百个物种的生命。“博斯克银行基金会” 是一个领导这一领域斗争的非政府组织，试图避免滥砍树木。为了实现这一目标，它筹集资金来恢复每一米的伐木原生森林。尽管有一些小团体意识到这个问题，但我们的挑战是获得全体人民对保持我们环境健康的承诺,同时鼓励他们毫不费力地成为解决方案的一部分。 简要解释 我们把一个反对砍伐森林的非政府组织变成了一个真正的艺术家，他通过 Spotify 的音乐专辑为崇高的事业筹集资金。首先，我们进入了三个阿根廷濒临灭绝的生态系统: 密西欧尼丛林、难以穿透的查克尼奥和巴塔哥尼亚的安第斯森林。在两个月里，我们用战略性的麦克风捕捉到了大自然的声音。然后专业的音响工程师将音频混合，创建符合 EcoAlarm 专辑的九首独特曲目。在与一家唱片公司的合资企业中，这张专辑在 Spotify 注册并发行。这样，“博斯克银行” 就像艺术家一样，确保每次复制曲目时都收取版税。最后，我们创建了我们的电台。我们开发了一个移动闹钟，从 Spotify 中再现受保护森林的声音。每天早上，没有投入一分钱或离开床位的用户都在帮助筹集资金来拯救本土濒危森林。 ScriptInEnglish BosquesLength 银行的生态警报: 32.54 min9 轨道: 1) 黎明之歌-迷幻丛林 2) Caa pora 精神-迷幻丛林 3) 夜露-丛林我迷幻观鸟 -- 查科可穿透的森林巴塔哥尼亚的安第斯森林 8) 在树上-巴塔哥尼亚的安第斯森林 9) 野生巴塔哥尼亚-巴塔哥尼亚的安第斯森林
Ecoalarm
案例简介：EntrySummary Argentina is one of the most deforested countries in the world. It is estimated that more than 70% of native ecosystems have been lost and that 300,000 hectares of forest are logged annually, endangering the lives of hundreds of species. “Fundación Banco de Bosques” is an NGO that leads the fight in this field, trying to avoid indiscriminate tree cutting. To achieve this, it raises funds to recover every single meter of logged native forests.Even though there are small groups that are aware of this issue, our challenge was to obtain the commitment of the entire population towards keeping our environment healthy, and at the same time encourage them to become part of the solution in an effortless way. BriefExplanation We turned an NGO that fights against deforestation into a true artist who raises funds for a noble cause through its music album in Spotify.First, we enter into three Argentine endangered ecosystems: Misiones jungle, Impenetrable chaqueño, and the Andean Forest in Patagonia. During two months we captured the sound of nature with strategically placed microphones.Then specialized sound engineers mix the audios creating nine unique tracks that conform the EcoAlarm album.In a joint venture with a record company, the album was registered and launched in Spotify. This way “Banco de Bosques” ensures to collect royalties every time a track is reproduced, like an artist.Finally we created our station. We developed a mobile alarm clock that reproduces the protected forest`s sounds from Spotify. Every morning users, without investing a single cent, or leaving their beds are helping to raise funds to save native endangered forests. ScriptInEnglish EcoAlarm by Banco de BosquesLength: 32.54 min9 Tracks:1) Dawn’s song - Jungle in Misiones2) Caa Porá Spirit - Jungle in Misiones3) Night Dew - Jungle i Misiones4) Bird watching - The Impenetrable Forest in Chaco5) Between two worlds - The Impenetrable Forest in Chaco6) The Impenetrable Forest in Chaco7) Austral Dawn - Andean Forest in Patagonia8) On the trees - Andean Forest in Patagonia9) Wild Patagonia - Andean Forest in Patagonia
Ecoalarm
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Ecoalarm
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基本信息
- 广告战役： #Fundacion Banco De Bosques-广播-77f3#
- 广告品牌： Fundación Banco de Bosques
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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