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Saucony “什么是强？”: 60
案例简介：我们很自豪能成为运动鞋品牌 Saucony 这个精彩项目的一部分。广播和在线的 4 点活动是由总部位于马萨诸塞州的机构 Mechanica 的团队构思和撰写的，其特点是 “找到你的强者”。" Mechanica 的创意总监利比 · 德拉纳说: “索科尼的“ 强大 ”概念是独特的，有些无形的。”。“这是一种人类灵魂的感觉.它是跑步者，也是探索的环境。更重要的是你是谁，而不是你做了什么。本质上，这场斗争揭示了 '强大'，那些人类经历是我们在这场运动中要提炼和展示的。" 这场运动是由安德烈 · 斯特林格指挥的。“我立即看到，我们对这个项目的主要挑战是创造一个简单情绪的不可否认的表达，'什么是强？ “为了实现这一目标，” 他说，“我提出了一种射击方法，让我们能够找到强壮的化身。为了获得真正真实和情绪化的表演，我相信推动运动员 -- 以及每个项目合作者 -- 达到他们的最高表现。在这种情况下，我们觉得完成的结果反映了所有相关人才的全身心投入，无论是在镜头上和幕后。"
Saucony “什么是强？”: 60
案例简介：We are proud to be part of this wonderful project for athletic footwear brand, Saucony. The 4 spot campaign for broadcast and online was conceived and written by the team at the Massachusetts-based agency, Mechanica and features the driving statement "Find Your Strong." The Saucony concept of 'Strong' is unique and somewhat intangible," says Libby DeLana creative director at Mechanica. "It's a sense of what the human soul is... it's the runner, but also the environments explored. It's more who you are than what you do. In essence, the struggle is what reveals 'Strong,' and those human experiences are what we set out to distill and showcase in this campaign." The campaign was directed by Andre Stringer. "I instantly saw that our primary challenge for this project was creating an undeniable expression of the simple sentiment, 'What is Strong?' To achieve that," he said, "I proposed a shooting approach that would allow us to find the embodiment of strong. To get truly real and emotive performances, I believe in pushing athletes -- and every project collaborator -- to their height of performance. In this case, we feel the finished result reflects total dedication from all the talents involved, both on-camera and behind the scenes."
Saucony "What is Strong?" :60
案例简介：我们很自豪能成为运动鞋品牌 Saucony 这个精彩项目的一部分。广播和在线的 4 点活动是由总部位于马萨诸塞州的机构 Mechanica 的团队构思和撰写的，其特点是 “找到你的强者”。" Mechanica 的创意总监利比 · 德拉纳说: “索科尼的“ 强大 ”概念是独特的，有些无形的。”。“这是一种人类灵魂的感觉.它是跑步者，也是探索的环境。更重要的是你是谁，而不是你做了什么。本质上，这场斗争揭示了 '强大'，那些人类经历是我们在这场运动中要提炼和展示的。" 这场运动是由安德烈 · 斯特林格指挥的。“我立即看到，我们对这个项目的主要挑战是创造一个简单情绪的不可否认的表达，'什么是强？ “为了实现这一目标，” 他说，“我提出了一种射击方法，让我们能够找到强壮的化身。为了获得真正真实和情绪化的表演，我相信推动运动员 -- 以及每个项目合作者 -- 达到他们的最高表现。在这种情况下，我们觉得完成的结果反映了所有相关人才的全身心投入，无论是在镜头上和幕后。"
Saucony "What is Strong?" :60
案例简介：We are proud to be part of this wonderful project for athletic footwear brand, Saucony. The 4 spot campaign for broadcast and online was conceived and written by the team at the Massachusetts-based agency, Mechanica and features the driving statement "Find Your Strong." The Saucony concept of 'Strong' is unique and somewhat intangible," says Libby DeLana creative director at Mechanica. "It's a sense of what the human soul is... it's the runner, but also the environments explored. It's more who you are than what you do. In essence, the struggle is what reveals 'Strong,' and those human experiences are what we set out to distill and showcase in this campaign." The campaign was directed by Andre Stringer. "I instantly saw that our primary challenge for this project was creating an undeniable expression of the simple sentiment, 'What is Strong?' To achieve that," he said, "I proposed a shooting approach that would allow us to find the embodiment of strong. To get truly real and emotive performances, I believe in pushing athletes -- and every project collaborator -- to their height of performance. In this case, we feel the finished result reflects total dedication from all the talents involved, both on-camera and behind the scenes."
Saucony “什么是强？”: 60
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Saucony "What is Strong?" :60
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