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更改参考文献: 大枪将帖子转换为字母
案例简介:
更改参考文献: 大枪将帖子转换为字母
案例简介:
Change The Ref: Posts Into Letters by Great Guns
案例简介:
Change The Ref: Posts Into Letters by Great Guns
案例简介:
更改参考文献: 大枪将帖子转换为字母
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Change The Ref: Posts Into Letters by Great Guns
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Area 23, Change the Ref, and Great Guns have teamed up to launch a campaign film for ‘Posts Into Letters’, an initiative that transforms social media posts into handwritten letters to petition members of the US Congress to introduce stricter gun control laws. The initiative was developed in reaction to the outpouring of social media posts in the wake of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida.‘Posts Into Letters’ is an online platform that allows anyone to turn their social media posts into handwritten letters to either print out and mail themselves or be done automatically. The font was developed using the handwriting of Joaquin Oliver – one of 15 students killed during February’s mass shooting. His handwriting was donated by his parents, Manuel and Patricia Oliver, who are co-founders of non-profit organisation Change The Ref.FCB Health Network’s Area 23 developed the ‘Posts Into Letters’ to harness social media momentum and transform sentiments into action. Great Guns travelled to Parkland to produce the moving online video. Shot by director Chris Neal, the hard-hitting film features Parkland students and family members of the victims, who explain the importance behind the initiative. Fittingly, the film features music written and performed by the Parkland Drama Club in memory of the friends they lost.CreditsGlobal Creative Partner, FCB Global: Fred LevronAgency: Area 23 – An FCB Health CompanyManaging Director, ECD: Tim HawkeyGroup Creative Director, SVP: Bernardo RomeroCreative Director, VP: Andy GerchakCreative Director, VP: Vinny NGAssociate Creative Director: Fabio OzorioAssociate Creative Director: Guillermo AracenaSenior Copywriter: Clay MacGuireArt Director: Natasha Winter-BestAccount Executive: Whitney HermanProducer: Elan SchoonmakerAssociate Creative Director, VP: Ronnie CaltabianoDirector of Technology: Bill HanffProduction Company: Great GunsExecutive Producer: Laura Gregory and Thom FennesseyDirector: Chris NealDOP: Chris Weatherly
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