Change the Ref: 3D Activist|短视频|广告营销案例【ADGuider广告指南】

更改参考: 3D 活动家

案例简介：截至 2018年10月25日，# GuacIsBack。一尊少年华金 “瓜克” 奥利弗的雕像，今年早些时候马乔里 · 斯通曼 · 道格拉斯学校枪击案的受害者之一, 他将首次出现在纽约时代广场，执行他的第一个任务: 抗议 3D 枪支。有了 3D 打印机，拿到枪就像下载一样容易。华金的父亲曼努埃尔 · 奥利弗解释说: “这些危险的装置可以按需制造，可以绕过安全检查站，不被发现，并且没有序列号，因此无法追踪枪支。” 在阿尔玛广告公司的帮助下，Ref 组织将这个项目付诸实施。使用打印这些枪支的相同工具, 这座雕像是一个真人大小的印刷复制品，是华金拿着一朵花的复制品 -- 这是他去世时拿着的花束的一个感人的点头，这是给他女朋友的情人节礼物。这座雕像将戴着一个别针，可以从任何智能手机上扫描，并通向一个收集请愿签名的网站，要求对 3D 枪支进行监管。激活还鼓励游客在 11月6日中期选举前注册投票，并努力废除 30 多项反对枪支管制的立法。“这些偷偷摸摸的致命武器的存在是一个不幸的现实，” ALMA 团队内容的 ECD Iu La Lueta 说。“但是我们已经找到了一种用自己的工具反击的方法。 “我们希望通过让 Guac 回来，我们可以激励公民做出一些真正的改变，” ALMA 团队的创意总监 Virgilio Flores 解释道。你可以在 10月25日 9 点至 3 点加入时代广场的 Guac，支持抗议。接下来，这位激进分子将可以加入代表他身后所有人为枪支控制而战的其他抗议活动。你也可以通过他们在 ChangeTheRef.org 的基金会关注华金的父母曼努埃尔和帕特里夏 · 奥利弗的工作。要查看更多 Alma 的作品，请访问 www.AlmaAd.com，或者关注他们在 @ AlmaAgency 的社交账户。

更改参考: 3D 活动家

案例简介：As of October 25, 2018, #GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns. With 3D printers, getting a gun can be as easy as downloading it. “These dangerous devices can be made on demand, can bypass security checkpoints undetected, and have no serial number, thus making the guns untraceable,” explains Manuel Oliver, Joaquin’s father, and founder of the Change the Ref organization bringing the project to life with the help of ALMA Advertising Agency. Using the same tool that prints these firearms, the statue is a life-sized printed replica of Joaquin holding a flower – a touching nod to the bouquet he was holding as he died which were a Valentine’s Day gift for his girlfriend. The statue will be wearing a pin, which can be scanned from any smartphone and leads to a site collecting petition signatures to demand regulation on 3D guns. The activation also encourages visitors to sign up to vote ahead of the November 6th midterm elections and fight to get rid of over 30 pieces of legislation against gun control. “It’s an unfortunate reality that these sneaky, deadly weapons exist,” says Iu La Lueta, ECD of Content on the ALMA team. “But we’ve found a way to fight back with their own tools.” “We’re hoping that by bringing Guac back, we can motivate citizens to make some real change,” explains Virgilio Flores, Creative Director on the ALMA team. You can join Guac in Times Square on October 25th from 9-3pm and support the protest. Next, the activist will be available to join other protests fighting for gun control representing all the people behind him. You can also follow the work of Joaquin’s parents, Manuel and Patricia Oliver, through their foundation at ChangeTheRef.org. To view more of Alma’s work, visit www.AlmaAd.com, or follow their social accounts at @AlmaAgency.