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科尔希克
案例简介:媒体战略 从制作、导演和编辑的角度来看,这部电影比最初看起来要复杂得多。除了在这种规模上拍摄如此多的演员、特技、视觉特效和危险动物的组织挑战之外,这部电影也是一个惊人复杂的多叙事, 所有都相反。挑战是让所有的故事,以及故事之间的联系,连贯一致,整个电影反过来播放。所以每个序列都是精心设计的。例如,某些镜头的位置通常会作为电影向前播放的预示装置,必须被完全重新考虑,才能反向工作。而且,似乎这还不够,导演想创作一部电影,在编辑上,当向前或反向播放时,这部电影会与音乐完美配合。这当然需要大量的故事板和编辑故事板来作为拍摄本身的坚实蓝图。 简要解释 音乐视频展示了一系列事件,这些事件在马戏团中升级为血腥的混乱,在多个故事线之间切换,所有这些都发生在大顶的围栏内。扭曲的是,整部电影都是反向讲述的,所以激发所有这些疯狂的最初动作直到电影的最后一刻才被揭示出来。 MediaSpend 这位艺术家的简报是为一首俄语歌曲创作一个视觉上引人注目的创新宣传片,这首歌曲将在俄罗斯边境之外具有吸引力。在两个技术创新、屡获殊荣的项目取得巨大成功后,导演希望以传统的第三人称而不是第一人称 POV 创作一件同样创新的作品。
科尔希克
案例简介:MediaStrategy From production, directorial and editorial points of view this film is far more complex than it might initially seem. Aside from just the organisational challenge of filming something on this kind of scale with so many cast, stunts, vfx and dangerous animals, the film is also an astonishingly complex multi-narrative, all told in reverse. The challenge was to make all the stories, and the links between the stories, coherent whilst the whole film plays out in reverse. So each sequence was carefully designed with this in mind. The positions of certain shots that would normally act as foreshadowing devices in a film playing forward, for example, had to be completely rethought to work in reverse. And, as if that wasn’t enough, the director, wanted to create a film that, editorially, would work perfectly with the music when played either forward or in reverse. This of course required extensive story-boarding and editing of storyboards to act as a solid blueprint for the shoot itself. BriefExplanation The music video shows a chain of events that escalate to bloody mayhem in a circus, switching between multiple story-lines all taking place within the big top’s enclosure. The twist being that the whole film is told in reverse, so the initial action that sparks all this craziness is not revealed until the film’s final moment. MediaSpend The artist’s brief was to create a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border. After the huge success of two technically innovative, multi-award winning projects, the director wanted to create an equally innovative piece of work but in traditional third person rather than first person POV.
Kolshik
案例简介:媒体战略 从制作、导演和编辑的角度来看,这部电影比最初看起来要复杂得多。除了在这种规模上拍摄如此多的演员、特技、视觉特效和危险动物的组织挑战之外,这部电影也是一个惊人复杂的多叙事, 所有都相反。挑战是让所有的故事,以及故事之间的联系,连贯一致,整个电影反过来播放。所以每个序列都是精心设计的。例如,某些镜头的位置通常会作为电影向前播放的预示装置,必须被完全重新考虑,才能反向工作。而且,似乎这还不够,导演想创作一部电影,在编辑上,当向前或反向播放时,这部电影会与音乐完美配合。这当然需要大量的故事板和编辑故事板来作为拍摄本身的坚实蓝图。 简要解释 音乐视频展示了一系列事件,这些事件在马戏团中升级为血腥的混乱,在多个故事线之间切换,所有这些都发生在大顶的围栏内。扭曲的是,整部电影都是反向讲述的,所以激发所有这些疯狂的最初动作直到电影的最后一刻才被揭示出来。 MediaSpend 这位艺术家的简报是为一首俄语歌曲创作一个视觉上引人注目的创新宣传片,这首歌曲将在俄罗斯边境之外具有吸引力。在两个技术创新、屡获殊荣的项目取得巨大成功后,导演希望以传统的第三人称而不是第一人称 POV 创作一件同样创新的作品。
Kolshik
案例简介:MediaStrategy From production, directorial and editorial points of view this film is far more complex than it might initially seem. Aside from just the organisational challenge of filming something on this kind of scale with so many cast, stunts, vfx and dangerous animals, the film is also an astonishingly complex multi-narrative, all told in reverse. The challenge was to make all the stories, and the links between the stories, coherent whilst the whole film plays out in reverse. So each sequence was carefully designed with this in mind. The positions of certain shots that would normally act as foreshadowing devices in a film playing forward, for example, had to be completely rethought to work in reverse. And, as if that wasn’t enough, the director, wanted to create a film that, editorially, would work perfectly with the music when played either forward or in reverse. This of course required extensive story-boarding and editing of storyboards to act as a solid blueprint for the shoot itself. BriefExplanation The music video shows a chain of events that escalate to bloody mayhem in a circus, switching between multiple story-lines all taking place within the big top’s enclosure. The twist being that the whole film is told in reverse, so the initial action that sparks all this craziness is not revealed until the film’s final moment. MediaSpend The artist’s brief was to create a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border. After the huge success of two technically innovative, multi-award winning projects, the director wanted to create an equally innovative piece of work but in traditional third person rather than first person POV.
科尔希克
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Kolshik
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基本信息
- 广告战役: #Leningrad-影视-c3b2#
- 广告品牌: Leningrad
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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