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2050
案例简介：战略 为非营利慈善机构 “乳腺癌现在” 创造一个视觉上引人注目的、情感上吸引人的地方 -- 在一年一度的乳腺癌现在筹款活动中展示这项工作, 通过社交媒体和视频渠道在线推广。 相关性 这部电影是为了提高人们的认识，并促进非营利慈善机构 “乳腺癌现在” 的目标，即到 2050年，每个患有乳腺癌的人都会活下来。这部电影传达的信息是，对一些人来说，包括这部电影中描绘的 2050年家庭，还不够快。 结果 -在 Youtube 上超过 15k 的观点-在众多以行业为中心的媒体和一般媒体上的文章。-在 Facebook 、 Twitter 、 Instagram 等网站上推广。-全球多个奖项提名-在 ITV 频道放映。-在慈善活动中获得巨大成功，并帮助为慈善机构筹集了大量资金。 执行 由于客户是慈善机构，我们的预算非常有限，使得生产特别具有挑战性。剧本非常吸引人，这意味着摄制组和摄影棚更倾向于给我们好处。艺术指导也必须让这件作品看起来逼真，并能与我们的观众产生共鸣，幸运的是，我们和一位不可思议的艺术总监一起工作, 他设法设计和穿着一套视觉上有趣的服装，有巨大的预算和时间限制。最重要的是演员和表演必须创造情感。由于我们的主角是一个儿童方向，有时被证明相当困难, 试图从孩子身上哄出正确的表现在最好的时候是很棘手的，由于这个话题的情感严重性，这一点变得更加困难。 简要解释 这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个秘密任务的年轻女孩 -- 直到最后才向观众透露其目的。在一系列的日子里，我们看到这个小士兵坚定地学习复杂的科学教科书，观看量子理论视频，并突袭房子，寻找她特殊项目中使用的物体。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个 “时间机器”，这是她用纸板和家用物品制作的。当母亲和女儿一起坐在临时机器里时，女孩把表盘从 2017年转到 2050年。 观众 这部电影是为了提高人们的认识，并促进非营利慈善机构 “乳腺癌现在” 的目标，即到 2050年，每个患有乳腺癌的人都会活下来。这部电影传达的信息是，对一些人来说，包括这部电影中描绘的 2050年家庭，还不够快。
2050
案例简介：Strategy Create a a visually arresting, emotionally engaging spot for the Non Profit charity, Breast Cancer Now - Show the work at the annual Breast Cancer Now fund raising event, promote online via social media and video outlets. Relevancy This film is to raise awareness and promote the non-profit charity, Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough. Outcome - Over 15K views on Youtube - Articles in a mutitude of press outlets both industry-focused and general. - Promotion on Facebook, Twitter, Instagram etc. - Nominated for multiple awards worldwide - Screened on ITV channels. - Garnered huge success at the charity event and helped raise a substantial amount of money for the charity. Execution As the client was a charity our budget was very restricted, making production particularly challenging. The script was so engaging that it meant crew and camera houses were more inclined to give us favours. Art direction was also imperative to make this piece look realistic and relatable to our audiences, luckily we were working with an incredible art director, who managed to design and dress a visually interesting set with huge budget and time restrictions. More than anything the cast and performance were imperative to create the emotion. As our protagonist was a child direction at times proved fairly difficult, trying to coax the right performance out of a child is tricky at the best of times and was made even harder with this spot due to the emotional gravity of the subject. BriefExplanation The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer - and leads her inside a ‘time machine’ that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. Audience This film is to raise awareness and promote the non-profit charity, Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough.
2050
案例简介：战略 为非营利慈善机构 “乳腺癌现在” 创造一个视觉上引人注目的、情感上吸引人的地方 -- 在一年一度的乳腺癌现在筹款活动中展示这项工作, 通过社交媒体和视频渠道在线推广。 相关性 这部电影是为了提高人们的认识，并促进非营利慈善机构 “乳腺癌现在” 的目标，即到 2050年，每个患有乳腺癌的人都会活下来。这部电影传达的信息是，对一些人来说，包括这部电影中描绘的 2050年家庭，还不够快。 结果 -在 Youtube 上超过 15k 的观点-在众多以行业为中心的媒体和一般媒体上的文章。-在 Facebook 、 Twitter 、 Instagram 等网站上推广。-全球多个奖项提名-在 ITV 频道放映。-在慈善活动中获得巨大成功，并帮助为慈善机构筹集了大量资金。 执行 由于客户是慈善机构，我们的预算非常有限，使得生产特别具有挑战性。剧本非常吸引人，这意味着摄制组和摄影棚更倾向于给我们好处。艺术指导也必须让这件作品看起来逼真，并能与我们的观众产生共鸣，幸运的是，我们和一位不可思议的艺术总监一起工作, 他设法设计和穿着一套视觉上有趣的服装，有巨大的预算和时间限制。最重要的是演员和表演必须创造情感。由于我们的主角是一个儿童方向，有时被证明相当困难, 试图从孩子身上哄出正确的表现在最好的时候是很棘手的，由于这个话题的情感严重性，这一点变得更加困难。 简要解释 这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个年轻女孩执行秘密任务的故事 -- 目的是什么？直到最后，我才向观众透露。在一系列的日子里，我们看到这个小士兵坚定地学习科学教科书，观看量子理论视频，并突袭 h ouse 寻找在她的特殊项目中使用的对象。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个？时间机器？她用纸板和家用物品做的。当母亲和女儿一起坐在临时机器里时，女孩从 2017年转到 2050年。这部电影讲述了一个秘密任务的年轻女孩 -- 直到最后才向观众透露其目的。在一系列的日子里，我们看到这个小士兵坚定地学习复杂的科学教科书，观看量子理论视频，并突袭房子，寻找她特殊项目中使用的物体。在最后的展示中，女孩叫醒了她患有乳腺癌的母亲，并把她带进了一个 “时间机器”，这是她用纸板和家用物品制作的。当母亲和女儿一起坐在临时机器里时，女孩把表盘从 2017年转到 2050年。 观众 这部电影是为了提高人们的认识，并促进非营利慈善机构 “乳腺癌现在” 的目标，即到 2050年，每个患有乳腺癌的人都会活下来。这部电影传达的信息是，对一些人来说，包括这部电影中描绘的 2050年家庭，还不够快。
2050
案例简介：Strategy Create a a visually arresting, emotionally engaging spot for the Non Profit charity, Breast Cancer Now - Show the work at the annual Breast Cancer Now fund raising event, promote online via social media and video outlets. Relevancy This film is to raise awareness and promote the non-profit charity, Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough. Outcome - Over 15K views on Youtube - Articles in a mutitude of press outlets both industry-focused and general. - Promotion on Facebook, Twitter, Instagram etc. - Nominated for multiple awards worldwide - Screened on ITV channels. - Garnered huge success at the charity event and helped raise a substantial amount of money for the charity. Execution As the client was a charity our budget was very restricted, making production particularly challenging. The script was so engaging that it meant crew and camera houses were more inclined to give us favours. Art direction was also imperative to make this piece look realistic and relatable to our audiences, luckily we were working with an incredible art director, who managed to design and dress a visually interesting set with huge budget and time restrictions. More than anything the cast and performance were imperative to create the emotion. As our protagonist was a child direction at times proved fairly difficult, trying to coax the right performance out of a child is tricky at the best of times and was made even harder with this spot due to the emotional gravity of the subject. BriefExplanation The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn ? t revealed to the viewer until the very end . Over a series of days, we see the tiny trooper determinedly studying compl ex science textbooks, watching quantum theory videos, and raiding the h ouse for objects to use in her special project. In the final reveal , the girl wak es up her mother, who has breast cancer - and leads her inside a ? time machine ? that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the di al from 2017 to 2050 . The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over a series of days, we see the tiny trooper determinedly studying complex science textbooks, watching quantum theory videos, and raiding the house for objects to use in her special project. In the final reveal, the girl wakes up her mother, who has breast cancer - and leads her inside a ‘time machine’ that she has made from cardboard and household items. As mother and daughter sit in the makeshift machine together, the girl turns the dial from 2017 to 2050. Audience This film is to raise awareness and promote the non-profit charity, Breast Cancer Now’s aim that by 2050, everyone who develops breast cancer will live. The message of the film is that for some, including the family portrayed in this film, the year 2050, can’t come soon enough.
2050
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2050
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基本信息
- 广告战役： #Breast Cancer Now-影视-54a2#
- 广告品牌： Breast Cancer Now
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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