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比Syphy更安全
案例简介:“梅毒?这是几百年前的事情,对吗?“这就是当你和人们谈论新西兰非常真实、非常21世纪的这种古老的性传播感染问题时,你通常会得到的反应。然而,梅毒在这个国家已经成为一个问题,现在已经达到有史以来的最高水平。实际上,在过去的几年中,报告的病例560% 增加。我们着手解决梅毒问题,并将其放回属于它的地方; 在黑暗时代。该运动旨在通过时代冲突来传播意识。现代的挂钩位置,例如酒吧,俱乐部和厕所,都与一个过时的角色并置在一起-穿着16世纪服装的人,使用现代的接送线向您求婚,变成了莎士比亚。这是一项安全的性行为运动。
比Syphy更安全
案例简介:“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Better Safe Than Syphy
案例简介:“梅毒?这是几百年前的事情,对吗?“这就是当你和人们谈论新西兰非常真实、非常21世纪的这种古老的性传播感染问题时,你通常会得到的反应。然而,梅毒在这个国家已经成为一个问题,现在已经达到有史以来的最高水平。实际上,在过去的几年中,报告的病例560% 增加。我们着手解决梅毒问题,并将其放回属于它的地方; 在黑暗时代。该运动旨在通过时代冲突来传播意识。现代的挂钩位置,例如酒吧,俱乐部和厕所,都与一个过时的角色并置在一起-穿着16世纪服装的人,使用现代的接送线向您求婚,变成了莎士比亚。这是一项安全的性行为运动。
Better Safe Than Syphy
案例简介:“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
比Syphy更安全
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Better Safe Than Syphy
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基本信息
- 广告品牌: New Zealand Aids Foundation , 杜蕾斯
- 发布日期: 2019-12
- 行业领域: 生活服务 , 公益慈善 , 医疗/护理 , 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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