本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
超过温暖
案例简介：学分
超过温暖
案例简介：Credits
More Than Warmth
案例简介：学分
More Than Warmth
案例简介：Credits
超过温暖
暂无简介
More Than Warmth
暂无简介
基本信息
- 广告品牌： Nike
- 发布日期： 2023-11
- 行业领域： 板鞋 , 运动鞋服 , 运动服 , 运动鞋 , 篮球鞋 , 足球鞋 , 跑鞋 , 穿着/装扮
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
A new awareness campaign to highlight the “More Than Warmth” benefits of the Nike winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is part of a multi-channel campaign including cinema, OOH and digital channels running in China. The fantastical spot is set in a magical world, a labyrinth carved into an icy weather system of extreme cold. It’s home to a dedicated team of eccentric warmth obsessed researchers who conduct tests on the Nike Winter Collection, and revel in their scientific achievements when the garments ace every test. Each section of the film is inspired by a specific jacket attribute and offers a detailed showcase of features, including warmth, breathability, waterproof and lightweight, culminating in a bona fide product demonstration.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
