To mark the launch of the newest flagship TV from Samsung, the 2023 Neo QLED 8K, BBH Singapore tells the story of an everyman on an epic mission to make his cat – possibly the world’s grouchiest feline – say ‘Wow’ again. People watch television to have fun and feel good, and the latest film from Samsung and BBH Singapore sets out to do just that: bring viewers on a light-hearted and visually spectacular journey that shows how the best TV in the business can surprise even the grouchiest cat. To truly spotlight the ‘Wow’ factor of the Neo QLED 8K, the film employs the help of an exotic shorthair that looks permanently unimpressed – Bebo. The film starts with Bebo at the balcony watching a brand-new Neo QLED 8K being delivered – and reacting with a ‘Wow’. Unsure of what has so impressed Bebo, his owner embarks on a series of increasingly elaborate and desperate attempts hoping to make the cat say ‘Wow’ again. Just as nothing works and the man is about to give up, he switches on the Neo QLED 8K, and the rest is history.