Tramroulette|短视频|广告营销案例【ADGuider广告指南】

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Tramroulette

案例简介：执行有一天，一个繁忙的阿姆斯特丹电车站变成了现实生活中的轮盘赌。每轮比赛轮盘赌球都被定位在电车上的另一个地方。路人在现场被皇家荷兰赌场的克劳皮斯指导并颁发奖品。与此同时，在 Facebook Live 上，“社区克劳皮尔” 也同样激活了在线观众，他们可以在评论中实时播放。这样，一个普通的电车站变成了一个弹出式赌场，也变成了一个户外广告，变成了一个互动的跨频道体验。概要真正证明他们相信每个人都有一个玩家，这增强了荷兰赌场作为唯一真正赌场的定位。这在面临日益自由化的荷兰赌博市场尤其重要。这就是为什么除了经典广告，品牌承诺也在社交、在线和真实生活体验中激活，让品牌更接近人们的日常生活。结果那天，数百人在街上玩耍。然而，最重要的是，Facebook 的直播流达到了荷兰赌场粉丝数量的两倍，成千上万的人在那里玩耍。考虑到这纯粹是有机的，因此没有付费，真的很高。这是荷兰赌场有史以来得分最好的社交媒体活动。最好的结果是积极的情绪，表明荷兰赌场作为唯一真正的赌场得到了回报。活动描述无论是有意识还是无意识，我们都在最奇怪的小事上下注。就像你在等待电车到达的时候。很可能你会把自己定位在你期望电车门停下来的地方。当他们这样做的时候，这个小小的胜利会给你一个快乐的时刻。将这种感觉变成真正的荷兰赌场体验是证明他们相信每个人都有玩家的好方法。并传达荷兰赌场的信息。电车轮盘到底做了什么，由 FB Live 推断，以提高这种独特的现场赌博体验和国民意识。战略简而言之，目的是唤醒我们所有人内心的玩家。因为当你意识到这种兴奋时，你会更愿意去赌场。荷兰赌场广告策略围绕着那些或多或少有意识但可识别的时刻，人们在日常生活中下注。

Tramroulette

案例简介：Execution For one day, a busy Amsterdam tram stop was transformed into a real-life roulette strip. Each round of play the roulette ball was positioned on another spot on the tram. Passers-by were guided and awarded prizes on the spot by real Holland Casino croupiers. Meanwhile on Facebook Live the ‘community croupier’ did the same to activate online viewers that could play along in real-time in the comments. This way, an ordinary tram stop converted into a pop-up casino, also became an outdoor ad transformed into an interactive cross channel experience. Synopsis Truly proving their belief there’s a player in everyone enhances the positioning of Holland Casino as the only genuine casino. This is especially important in the Dutch gambling market that faces increased liberalization. That’s why next to classic advertising, the brand promise is also activated in social, online and real live experiences, bringing the brand closer to people’s everyday lives. Outcome On the streets, hundreds of people played along that day. Yet on top of that, the Facebook Live streams reached twice the number of people in the Holland Casino fan base and thousands of people played along there. Really high considering this was purely organic, thus not paid for. It was the best scoring social media activity for Holland Casino ever. The best result was the positive sentiment that indicates this paid off in positioning Holland Casino as the only genuine casino. CampaignDescription We all bet on the strangest little things, whether consciously or unconsciously. Like when you’re waiting for the tram to arrive. Chances are you’ll position yourself on the spot you’d expect the doors of the tram to stop. And when they do, this small victory gives you a moment of joy. Turning that feeling into a real Holland Casino experience is a great way to prove their belief that there’s a player in everyone. And to get the Holland Casino message across. Exactly what Tram Roulette did, extrapolated by FB Live to increase this unique live betting experience with national awareness. Strategy In short the aim is to awake the player inside all of us. Because when you realize the excitement of that, you’re more open for a visit to the casino. The Holland Casino advertising strategy revolves around those more or less conscious yet recognizable moments one wages a bet on something in everyday life.