Tramroulette|短视频,户外|广告营销案例【ADGuider广告指南】

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Tramroulette

案例简介：在等待公共交通时快速赌博怎么样？荷兰赌场最近在阿姆斯特丹伦勃朗广场的电车轮盘活动中，设计了一辆电车和一个平台来复制一张真人大小的轮盘。电车乘客和路人被邀请一起去玩真人大小的轮盘游戏。该平台被 “转化” 成一个轮盘赌表，使用数字为 0-36 的特殊贴花，就像在普通轮盘赌游戏中一样。此外，一个巨大的轮盘赌球被卡在电车的侧面。当电车驶入车站月台时，那个在球最后停下来的号码上的人赢得了一个奖品，这是由两名乘客颁发的。该游戏也可以通过 Facebook Live 实时播放，参与者可以在那里赢得大奖。

Tramroulette

案例简介：How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table usingspecial decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was onthe number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.