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婚姻
案例简介：简要解释 任何保险关系以保险合同开始和结束。本文档的内容是客户最重要的因素。说到值得信任，任何合同都有一个关于信任和信任的部分，因为普通客户从来没有读过: 小字。我们把它作为我们概念的中心。在现场，我们展示日常生活中的句子，乍一看听起来是无害的。接下来是所有隐藏在其中的麻烦，就像小字体一样。标语: 生活充满了小字体。至少我们的你可以信任。VHV 保险。 ScriptInEnglish (节日晚餐。随着刀对着玻璃，声音越来越低。一个女人有事情要宣布:) 这是我的甜心，我-我们终于要结婚了。 “(男性画外音 :) 再次包括小字体。 ”(女人又来了:) 我亲爱的馅饼，我和我旁边的这个苍白的小男人，以我有点虐待狂的性格而闻名，我们将成为情妇和仆人。最后，当我说我有时把他想象成一只狗时，他会意识到我不是在开玩笑。实际上我昨天买了狗项圈。他会习惯的。没有人会怀疑，因为，嘿，我们结婚了。未来的黄金日子。(男性画外音:) “生活充满了小字体。至少我们的是值得信赖的。VHV 保险。” EntrySummary 生活可以像合同的小字。有时一切看起来都很好，很漂亮，但最终结果却不是。目标是为广播电台开发一个形象活动，为 VHV 保险建立品牌吸引力，并提醒听众 VHV 保险实际上是多么值得信赖。
婚姻
案例简介：BriefExplanation Any insurance relationship starts and ends with the insurance contract. The content of this document is the most important factor for the customer. When it comes to being trustworthy, any contract has a part that is about trust and trust only, because no usual customer ever reads it: the small print. We made it the centre of our concept.In the spots, we present sentences from daily life that sound harmless at first sight. Followed by all the troubles that hide in them like small print.Tagline: Life is full of small print. At least our’s you can trust. VHV insurance. ScriptInEnglish (Festive dinner. Voices lower down as a knife is plinging against a glass. A woman has something to announce:)„MY SWEETIE PIE AND I – WE’RE FINALLY GETTING MARRIED.“ (Male Voiceover:)„Once again including the small print.”(The woman again:)MY SWEETIE PIE this pale little man next to me AND I, known for my slightly sadistic character, WE’RE gonna be mistress and servant. FINALLY he will realize I wasn’t joking when I said I sometimes picture him being a dog. Actually I bought the dog collar yesterday. He’ll be GETTING used to it. And no-one will ever, ever become suspicious, cause, hey, we’re MARRIED. Golden days ahead. (Male Voiceover:)„Life is full of small print.At least ours is trustworthy.VHV Insurance.“ EntrySummary Life can be like a contract’s small print. Sometimes everything looks nice and beautiful, but then in the end it turns out it’s not at all.The goal was to develop an image campaign for radio broadcast that builds brand likability for VHV insurance and that reminds listeners of how trustworthy VHV insurance actually is.
Marriage
案例简介：简要解释 任何保险关系以保险合同开始和结束。本文档的内容是客户最重要的因素。说到值得信任，任何合同都有一个关于信任和信任的部分，因为普通客户从来没有读过: 小字。我们把它作为我们概念的中心。在现场，我们展示日常生活中的句子，乍一看听起来是无害的。接下来是所有隐藏在其中的麻烦，就像小字体一样。标语: 生活充满了小字体。至少我们的你可以信任。VHV 保险。 ScriptInEnglish (节日晚餐。随着刀对着玻璃，声音越来越低。一个女人有事情要宣布:) 这是我的甜心，我-我们终于要结婚了。 “(男性画外音 :) 再次包括小字体。 ”(女人又来了:) 我亲爱的馅饼，我和我旁边的这个苍白的小男人，以我有点虐待狂的性格而闻名，我们将成为情妇和仆人。最后，当我说我有时把他想象成一只狗时，他会意识到我不是在开玩笑。实际上我昨天买了狗项圈。他会习惯的。没有人会怀疑，因为，嘿，我们结婚了。未来的黄金日子。(男性画外音:) “生活充满了小字体。至少我们的是值得信赖的。VHV 保险。” EntrySummary 生活可以像合同的小字。有时一切看起来都很好，很漂亮，但最终结果却不是。目标是为广播电台开发一个形象活动，为 VHV 保险建立品牌吸引力，并提醒听众 VHV 保险实际上是多么值得信赖。
Marriage
案例简介：BriefExplanation Any insurance relationship starts and ends with the insurance contract. The content of this document is the most important factor for the customer. When it comes to being trustworthy, any contract has a part that is about trust and trust only, because no usual customer ever reads it: the small print. We made it the centre of our concept.In the spots, we present sentences from daily life that sound harmless at first sight. Followed by all the troubles that hide in them like small print.Tagline: Life is full of small print. At least our’s you can trust. VHV insurance. ScriptInEnglish (Festive dinner. Voices lower down as a knife is plinging against a glass. A woman has something to announce:)„MY SWEETIE PIE AND I – WE’RE FINALLY GETTING MARRIED.“ (Male Voiceover:)„Once again including the small print.”(The woman again:)MY SWEETIE PIE this pale little man next to me AND I, known for my slightly sadistic character, WE’RE gonna be mistress and servant. FINALLY he will realize I wasn’t joking when I said I sometimes picture him being a dog. Actually I bought the dog collar yesterday. He’ll be GETTING used to it. And no-one will ever, ever become suspicious, cause, hey, we’re MARRIED. Golden days ahead. (Male Voiceover:)„Life is full of small print.At least ours is trustworthy.VHV Insurance.“ EntrySummary Life can be like a contract’s small print. Sometimes everything looks nice and beautiful, but then in the end it turns out it’s not at all.The goal was to develop an image campaign for radio broadcast that builds brand likability for VHV insurance and that reminds listeners of how trustworthy VHV insurance actually is.
婚姻
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Marriage
暂无简介
基本信息
- 广告战役： #VHV Insurance-广播-d882#
- 广告品牌： VHV Insurance
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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