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工厂
案例简介：简要解释 任何保险关系以保险合同开始和结束。本文档的内容是客户最重要的因素。说到值得信任，任何合同都有一个关于信任和信任的部分，因为普通客户从来没有读过: 小字。我们把它作为我们概念的中心。在现场，我们展示日常生活中的句子，乍一看听起来是无害的。接下来是所有隐藏在其中的麻烦，就像小字体一样。标语: 生活充满了小字体。至少我们的你可以信任。VHV 保险。 EntrySummary 生活可以像合同的小字。有时一切看起来都很好，很漂亮，但最终结果却不是。目标是为广播电台开发一个形象活动，为 VHV 保险建立品牌吸引力，并提醒听众 VHV 保险实际上是多么值得信赖。 ScriptInEnglish (一位经理对工人们说:) 不用担心，人们。我们不会关闭这家工厂!“(女性画外音:) 再次包括小字体。“ (经理，再次:) 任何事情都不可能是真的。我唯一的担心是关于我自己，因为我从来没有对像你这样的人给予任何关心。我和我的秘书，我们不会再为此负担了，而是飞往马尔代夫几个星期!让我们不要对事实视而不见: 你会坐在家里，而我会在海滩享受冰冷的阳光。老实说，这家工厂从来没有真正的机会，但它真的填满了我的口袋。幸运的是!(女画外音:) '我们的生活充满了小字体。至少我们的是值得信赖的。VHV 保险。"
工厂
案例简介：BriefExplanation Any insurance relationship starts and ends with the insurance contract. The content of this document is the most important factor for the customer. When it comes to being trustworthy, any contract has a part that is about trust and trust only, because no usual customer ever reads it: the small print. We made it the centre of our concept.In the spots, we present sentences from daily life that sound harmless at first sight. Followed by all the troubles that hide in them like small print.Tagline: Life is full of small print. At least our’s you can trust. VHV insurance. EntrySummary Life can be like a contract’s small print. Sometimes everything looks nice and beautiful, but then in the end it turns out it’s not at all.The goal was to develop an image campaign for radio broadcast that builds brand likability for VHV insurance and that reminds listeners of how trustworthy VHV insurance actually is. ScriptInEnglish (A manager speaks to the workers:)„NO WORRIES, PEOPLE. WE’RE NOT GONNA SHUT DOWN THIS FACTORY!“(Female Voiceover:)„Once again including the small print.”(The manager, again:)NO way any word of this is true. The only WORRIES I have, are about myself as I’ve never given damn about PEOPLE like you. Me and my secretary, WE’RE NOT GONNA burden ourselves with this any longer but rather jet off to the Maldives for a couple of weeks! Lets not SHUT our eyes to the facts: you will sit at home while I will enjoy an ice cold sun DOWNer at the beach. To be honest THIS FACTORY never really had a chance but it really filled my pockets. Lucky me!(Female Voiceover:)„Life is full of small print.At least ours is trustworthy.VHV Insurance.“
Factory
案例简介：简要解释 任何保险关系以保险合同开始和结束。本文档的内容是客户最重要的因素。说到值得信任，任何合同都有一个关于信任和信任的部分，因为普通客户从来没有读过: 小字。我们把它作为我们概念的中心。在现场，我们展示日常生活中的句子，乍一看听起来是无害的。接下来是所有隐藏在其中的麻烦，就像小字体一样。标语: 生活充满了小字体。至少我们的你可以信任。VHV 保险。 EntrySummary 生活可以像合同的小字。有时一切看起来都很好，很漂亮，但最终结果却不是。目标是为广播电台开发一个形象活动，为 VHV 保险建立品牌吸引力，并提醒听众 VHV 保险实际上是多么值得信赖。 ScriptInEnglish (一位经理对工人们说:) 不用担心，人们。我们不会关闭这家工厂!“(女性画外音:) 再次包括小字体。“ (经理，再次:) 任何事情都不可能是真的。我唯一的担心是关于我自己，因为我从来没有对像你这样的人给予任何关心。我和我的秘书，我们不会再为此负担了，而是飞往马尔代夫几个星期!让我们不要对事实视而不见: 你会坐在家里，而我会在海滩享受冰冷的阳光。老实说，这家工厂从来没有真正的机会，但它真的填满了我的口袋。幸运的是!(女画外音:) '我们的生活充满了小字体。至少我们的是值得信赖的。VHV 保险。"
Factory
案例简介：BriefExplanation Any insurance relationship starts and ends with the insurance contract. The content of this document is the most important factor for the customer. When it comes to being trustworthy, any contract has a part that is about trust and trust only, because no usual customer ever reads it: the small print. We made it the centre of our concept.In the spots, we present sentences from daily life that sound harmless at first sight. Followed by all the troubles that hide in them like small print.Tagline: Life is full of small print. At least our’s you can trust. VHV insurance. EntrySummary Life can be like a contract’s small print. Sometimes everything looks nice and beautiful, but then in the end it turns out it’s not at all.The goal was to develop an image campaign for radio broadcast that builds brand likability for VHV insurance and that reminds listeners of how trustworthy VHV insurance actually is. ScriptInEnglish (A manager speaks to the workers:)„NO WORRIES, PEOPLE. WE’RE NOT GONNA SHUT DOWN THIS FACTORY!“(Female Voiceover:)„Once again including the small print.”(The manager, again:)NO way any word of this is true. The only WORRIES I have, are about myself as I’ve never given damn about PEOPLE like you. Me and my secretary, WE’RE NOT GONNA burden ourselves with this any longer but rather jet off to the Maldives for a couple of weeks! Lets not SHUT our eyes to the facts: you will sit at home while I will enjoy an ice cold sun DOWNer at the beach. To be honest THIS FACTORY never really had a chance but it really filled my pockets. Lucky me!(Female Voiceover:)„Life is full of small print.At least ours is trustworthy.VHV Insurance.“
工厂
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Factory
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基本信息
- 广告战役： #VHV Insurance-广播-d882#
- 广告品牌： VHV Insurance
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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