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耐克澳大利亚婚姻平等 Swoosh 投票
案例简介：概要 耐克长期以来一直为反映其价值观和信仰的事业大声疾呼。其中一个信念是，平等应该无处不在，对每个人来说，无论是在球场内外。因此，在 2017年，当澳大利亚举行全国投票决定同性婚姻是否应该合法化时，耐克希望在市场上露面，并发表声明表示支持。 结果 耐克的巨大姿态引起了澳大利亚公众的共鸣，在社交媒体上产生了噪音和转发，并在该国一些交通流量最高的购物区被看到。这个标志很快被体育界采用，包括像莫阿娜 · 霍普和萨曼莎 · 克尔这样的运动员。也许是最好的结果？澳大利亚投票赞成婚姻平等。 执行 从店面标牌到收据，甚至定制耐克鞋，我们把世界上各种各样的 Swoosh 变成了对婚姻平等的投票。我们还向澳大利亚顶级运动员发送了专门设计的服装和鞋类，并制作了投影、印刷和户外海报，在悉尼和墨尔本的主要体育赛事周围的街道上排成一行。 活动描述 在投票前的一个月里，耐克将其标志性的标志变成了投票的提醒和平等的象征。
耐克澳大利亚婚姻平等 Swoosh 投票
案例简介：Synopsis Nike has a long history of speaking up for causes that reflect its values and beliefs. One of those beliefs is that equality should exist everywhere, for everyone, both on and off the field. So in 2017, when Australia called a national vote to decide whether same-sex marriage should be legalized, Nike wanted to show up in the market and make a statement that showed its support. Outcome Nike’s giant gesture resonated with the Australian public, generating noise and reposts on social media and being seen in some of the country’s highest-traffic shopping areas. The logo was quickly adopted by the sporting community, including athletes like Moana Hope and Samantha Kerr. And maybe the best result of all? Australia voted “yes” to marriage equality. Execution From storefront signage to receipts and even custom Nike shoes, we turned every kind of Swoosh out in the world into a vote for marriage equality. We also sent specially designed apparel and footwear to Australia’s top athletes and created projections and print and outdoor posters to line the streets around major sporting events in Sydney and Melbourne. CampaignDescription For the month leading up to the vote, Nike turned its iconic logo into a reminder to vote and a symbol for equality.
Nike Australian Marriage Equality Swoosh Vote
案例简介：概要 耐克长期以来一直为反映其价值观和信仰的事业大声疾呼。其中一个信念是，平等应该无处不在，对每个人来说，无论是在球场内外。因此，在 2017年，当澳大利亚举行全国投票决定同性婚姻是否应该合法化时，耐克希望在市场上露面，并发表声明表示支持。 结果 耐克的巨大姿态引起了澳大利亚公众的共鸣，在社交媒体上产生了噪音和转发，并在该国一些交通流量最高的购物区被看到。这个标志很快被体育界采用，包括像莫阿娜 · 霍普和萨曼莎 · 克尔这样的运动员。也许是最好的结果？澳大利亚投票赞成婚姻平等。 执行 从店面标牌到收据，甚至定制耐克鞋，我们把世界上各种各样的 Swoosh 变成了对婚姻平等的投票。我们还向澳大利亚顶级运动员发送了专门设计的服装和鞋类，并制作了投影、印刷和户外海报，在悉尼和墨尔本的主要体育赛事周围的街道上排成一行。 活动描述 在投票前的一个月里，耐克将其标志性的标志变成了投票的提醒和平等的象征。
Nike Australian Marriage Equality Swoosh Vote
案例简介：Synopsis Nike has a long history of speaking up for causes that reflect its values and beliefs. One of those beliefs is that equality should exist everywhere, for everyone, both on and off the field. So in 2017, when Australia called a national vote to decide whether same-sex marriage should be legalized, Nike wanted to show up in the market and make a statement that showed its support. Outcome Nike’s giant gesture resonated with the Australian public, generating noise and reposts on social media and being seen in some of the country’s highest-traffic shopping areas. The logo was quickly adopted by the sporting community, including athletes like Moana Hope and Samantha Kerr. And maybe the best result of all? Australia voted “yes” to marriage equality. Execution From storefront signage to receipts and even custom Nike shoes, we turned every kind of Swoosh out in the world into a vote for marriage equality. We also sent specially designed apparel and footwear to Australia’s top athletes and created projections and print and outdoor posters to line the streets around major sporting events in Sydney and Melbourne. CampaignDescription For the month leading up to the vote, Nike turned its iconic logo into a reminder to vote and a symbol for equality.
耐克澳大利亚婚姻平等 Swoosh 投票
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Nike Australian Marriage Equality Swoosh Vote
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