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案例简介：迪拜科学园是中东领先的科学和医疗保健商业社区，拥有生物技术和医疗保健等领域的400多家公司，雇用了4,000多名专业人员。今年夏天，迪拜科学园 (Dubai Science Park) 发起了一项运动，以支持中东严重的医疗问题，这种问题很普遍，但还没有得到足够的重视。该活动是通过在阿联酋电影院放映的短片以及电视和在线电影发起的。这部电影是这场运动的核心，它与短片和娱乐电影的趋势背道而驰，当观众在世界范围内相对不受限制，但被困在电影院的座位上时，他们会经历一种不舒服的体验。通过这次经历，人们表达了焦虑，躁动，紧张，幽闭恐惧症和对屏幕上所见所闻的感觉感到沮丧-甚至感到沮丧-直到转弯时，电影背后的原因和迪拜科学园的话题正在引起人们的注意。阿拉伯联合酋长国麦肯健康公司为迪拜科学园制作的电影广告，类别为: 健康。
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案例简介：Dubai Science Park is the Middle East’s leading science and healthcare business community, home to more than 400 companies in fields such as biotechnology and healthcare among others, employing over 4,000 professionals. This summer, Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough. The campaign is initiated through a short film in cinemas across the UAE, alongwith on TV and Online. The film, a centerpiece of the campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted. Through the experience, people have expressed anxiety, restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed. Film advertisement created by McCann Health, United Arab Emirates for Dubai Science Park, within the category: Health.
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案例简介：迪拜科学园是中东领先的科学和医疗保健商业社区，拥有生物技术和医疗保健等领域的400多家公司，雇用了4,000多名专业人员。今年夏天，迪拜科学园 (Dubai Science Park) 发起了一项运动，以支持中东严重的医疗问题，这种问题很普遍，但还没有得到足够的重视。该活动是通过在阿联酋电影院放映的短片以及电视和在线电影发起的。这部电影是这场运动的核心，它与短片和娱乐电影的趋势背道而驰，当观众在世界范围内相对不受限制，但被困在电影院的座位上时，他们会经历一种不舒服的体验。通过这次经历，人们表达了焦虑，躁动，紧张，幽闭恐惧症和对屏幕上所见所闻的感觉感到沮丧-甚至感到沮丧-直到转弯时，电影背后的原因和迪拜科学园的话题正在引起人们的注意。阿拉伯联合酋长国麦肯健康公司为迪拜科学园制作的电影广告，类别为: 健康。
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案例简介：Dubai Science Park is the Middle East’s leading science and healthcare business community, home to more than 400 companies in fields such as biotechnology and healthcare among others, employing over 4,000 professionals. This summer, Dubai Science Park has launched a campaign supporting a serious medical concern in the Middle East that is prevalent but is not spoken about enough. The campaign is initiated through a short film in cinemas across the UAE, alongwith on TV and Online. The film, a centerpiece of the campaign, goes against the trend of short format and entertaining films by taking audiences through an uncomfortable experience when they are out in the world, relatively unrestricted, but are stuck on a seat in a cinema, relatively restricted. Through the experience, people have expressed anxiety, restlessness, tension, claustrophobia and feeling constricted – even, frustration at what they see and hear on the screen – until the turn, when the reason behind the film and the topic that Dubai Science Park is creating awareness for, are revealed. Film advertisement created by McCann Health, United Arab Emirates for Dubai Science Park, within the category: Health.
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