Tiger’s Arrived|户外|广告营销案例【ADGuider广告指南】

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老虎到了

案例简介：描述老虎伍兹刚刚抵达北爱尔兰参加英国公开赛，所以我们带着特别的问候去那里迎接他。在他职业生涯最糟糕的一次比赛十周年之际，我们想提醒他和每个人，即使你丢球，你也可以随时回到球道上，就像他一样。为此，我们在北爱尔兰的波特拉什 (本周末锦标赛的地点) 创建了一个巨大的广告牌，其特色是与伍兹十年前致命坠毁的相同型号的凯迪拉克凯雷德 (Cadillac Escalade)，标志着他垮台的开始。西班牙官员和绅士为帕迪电力公司创建的综合广告，类别为: 赌博。

老虎到了

案例简介：Description Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall. Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.