Tiger’s Arrived|户外|广告营销案例【ADGuider广告指南】

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老虎到了

案例简介：描述老虎伍兹刚刚到达北爱尔兰参加英国公开赛，所以我们带着特别的问候去那里迎接他。在他职业生涯最糟糕的十周年纪念日，我们想提醒他和每个人，即使你丢了球，你也可以回到球道上，就像他一样。为了做到这一点，我们在北爱尔兰的波特拉什 (这个周末锦标赛的地点) 制作了一个巨大的广告牌，展示了十年前伍兹致命撞毁的同一款凯迪拉克凯雷德，标志着他垮台的开始。由官员和绅士，西班牙为Paddy Power创建的综合广告，在类别: 赌博。

老虎到了

案例简介：Description Tiger Woods has just arrived in Northern Ireland for the British Open, so we went there to meet him with a special greeting. On the 10th anniversary of the worst drive of his career, we wanted to remind him and everyone that even if you drop the ball, you can always get back on the fairway, just like he has. To do so, we created a massive billboard in Portrush, Northern Ireland (site of this weekends tournament) featuring the same model Cadillac Escalade that Woods fatefully crashed a decade ago, marking the beginning of his downfall. Integrated advertisement created by Officer & Gentleman, Spain for Paddy Power, within the category: Gambling.