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出来玩
案例简介：写一份关于数字或环境执行或活动中发生的事情的简短摘要。 英格兰英超联赛中从来没有公开的同性恋或双性恋男足球运动员。这并不是说他们不在那里，他们只是觉得如果我们这样做，他们会被队友和球迷拒绝。反过来，这剥夺了整整一代男女同性恋、双性恋和变性者足球运动员在世界上最受欢迎的运动中的重要榜样。为了突出这个问题并鼓励同性恋球员站出来创建一个更加开放的联盟，Paddy Power 为同性恋职业足球运动员创建了官方巴士。作为布莱顿骄傲节的赞助商，我们在游行中进入了我们的公共汽车，而其他的花车挤满了人，我们的花车空空如也，象征着变革。这一激活向职业球员和世界证明了球迷们已经准备好让一名足球运动员 “出来踢球”。 陪审团的文化/背景信息 在英国，五分之一的人是公开的 LGBTQ。这使得首映式联赛中没有公开的同性恋球员这一事实更加令人沮丧。我们知道我们需要解决这个问题，不仅要引起足球迷和 LGBTQ 社区的共鸣，还要引起球员自己的共鸣。通过我们的公共汽车和一些巧妙制作的足球隐喻，我们能够做到这一点，在主流媒体、体育和 LGBTQ 出版物 (电视、印刷、在线和广播)。 布莱顿和霍夫骄傲是英国最大的骄傲活动，有 500,000 人走上街头参加节日和游行。
出来玩
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. There’s never been an openly gay or bisexual male footballer in England’s Premier League. It’s not that they’re not out there, they just feel they’ll be rejected by teammates and fans if they we're to do so. In turn, that deprives a whole generation of LGBTQ footballers of important role models in the world’s most popular sport. To highlight this problem and encourage gay players to come out and create a more open league, Paddy Power created the Official Bus for Gay Professional Footballers. As sponsors of the Brighton Pride Festival, we entered our bus in the parade and while the other floats teemed with people, ours stood empty as a symbol for change. An activation that proved to the pros and the world that fans are ready for a footballer to “come out and play”. Cultural/Context information for the jury In the UK, 1 in 5 people are openly LGBTQ. Which makes the fact that there’s no openly gay players in the Premiere League all the more disheartening. We knew we needed to tackle this issue in a way that would not only resonate with football fans and the LGBTQ community, but with the player’s themselves. Through our bus, and some cleverly crafted football metaphors, we were able to do so, gaining major coverage in both the mainstream media and sport and LGBTQ publications (TV, print, online and radio). Brighton and Hove Pride is the UK's biggest pride event with over 500,000 people taking to the streets for the festival and parade.
Come out and play
案例简介：写一份关于数字或环境执行或活动中发生的事情的简短摘要。 英格兰英超联赛中从来没有公开的同性恋或双性恋男足球运动员。这并不是说他们不在那里，他们只是觉得如果我们这样做，他们会被队友和球迷拒绝。反过来，这剥夺了整整一代男女同性恋、双性恋和变性者足球运动员在世界上最受欢迎的运动中的重要榜样。为了突出这个问题并鼓励同性恋球员站出来创建一个更加开放的联盟，Paddy Power 为同性恋职业足球运动员创建了官方巴士。作为布莱顿骄傲节的赞助商，我们在游行中进入了我们的公共汽车，而其他的花车挤满了人，我们的花车空空如也，象征着变革。这一激活向职业球员和世界证明了球迷们已经准备好让一名足球运动员 “出来踢球”。 陪审团的文化/背景信息 在英国，五分之一的人是公开的 LGBTQ。这使得首映式联赛中没有公开的同性恋球员这一事实更加令人沮丧。我们知道我们需要解决这个问题，不仅要引起足球迷和 LGBTQ 社区的共鸣，还要引起球员自己的共鸣。通过我们的公共汽车和一些巧妙制作的足球隐喻，我们能够做到这一点，在主流媒体、体育和 LGBTQ 出版物 (电视、印刷、在线和广播)。 布莱顿和霍夫骄傲是英国最大的骄傲活动，有 500,000 人走上街头参加节日和游行。
Come out and play
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. There’s never been an openly gay or bisexual male footballer in England’s Premier League. It’s not that they’re not out there, they just feel they’ll be rejected by teammates and fans if they we're to do so. In turn, that deprives a whole generation of LGBTQ footballers of important role models in the world’s most popular sport. To highlight this problem and encourage gay players to come out and create a more open league, Paddy Power created the Official Bus for Gay Professional Footballers. As sponsors of the Brighton Pride Festival, we entered our bus in the parade and while the other floats teemed with people, ours stood empty as a symbol for change. An activation that proved to the pros and the world that fans are ready for a footballer to “come out and play”. Cultural/Context information for the jury In the UK, 1 in 5 people are openly LGBTQ. Which makes the fact that there’s no openly gay players in the Premiere League all the more disheartening. We knew we needed to tackle this issue in a way that would not only resonate with football fans and the LGBTQ community, but with the player’s themselves. Through our bus, and some cleverly crafted football metaphors, we were able to do so, gaining major coverage in both the mainstream media and sport and LGBTQ publications (TV, print, online and radio). Brighton and Hove Pride is the UK's biggest pride event with over 500,000 people taking to the streets for the festival and parade.
出来玩
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Come out and play
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基本信息
- 广告战役： #Paddy Power-网络-e432#
- 广告品牌： Paddy Power
- 发布日期： 2000
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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