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出来玩
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 在英格兰的英超联赛中，从来没有公开同性恋或双性恋的男性足球运动员。这并不是说他们不在那里，他们只是觉得如果我们这样做，他们会被队友和球迷拒绝。反过来，这剥夺了整整一代LGBTQ足球运动员在世界上最受欢迎的运动中的重要榜样。为了突出这个问题并鼓励同性恋球员出来创建一个更加开放的联盟，Paddy Power为同性恋职业足球运动员创建了官方巴士。作为布莱顿骄傲节的赞助商，我们在游行队伍中进入了我们的公共汽车，而其他花车上挤满了人，我们的花车空无一人，象征着变革。这一激活向职业球员和世界证明了球迷已经准备好让一名足球运动员 “出来踢球”。 陪审团的文化/背景信息 在英国，每5个人中就有1个人是公开的LGBTQ。这使得英超联赛中没有公开的同性恋球员这一事实更加令人沮丧。我们知道我们需要以一种不仅能引起足球迷和LGBTQ社区共鸣的方式来解决这个问题，而且还能引起球员本身的共鸣。通过我们的巴士和一些巧妙制作的足球隐喻，我们能够做到这一点，在主流媒体和体育以及LGBTQ出版物 (电视，印刷，在线和广播) 中都获得了主要报道。 布莱顿和霍夫骄傲是英国最大的骄傲活动，超过500,000人走上街头参加节日和游行。
出来玩
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. There’s never been an openly gay or bisexual male footballer in England’s Premier League. It’s not that they’re not out there, they just feel they’ll be rejected by teammates and fans if they we're to do so. In turn, that deprives a whole generation of LGBTQ footballers of important role models in the world’s most popular sport. To highlight this problem and encourage gay players to come out and create a more open league, Paddy Power created the Official Bus for Gay Professional Footballers. As sponsors of the Brighton Pride Festival, we entered our bus in the parade and while the other floats teemed with people, ours stood empty as a symbol for change. An activation that proved to the pros and the world that fans are ready for a footballer to “come out and play”. Cultural/Context information for the jury In the UK, 1 in 5 people are openly LGBTQ. Which makes the fact that there’s no openly gay players in the Premiere League all the more disheartening. We knew we needed to tackle this issue in a way that would not only resonate with football fans and the LGBTQ community, but with the player’s themselves. Through our bus, and some cleverly crafted football metaphors, we were able to do so, gaining major coverage in both the mainstream media and sport and LGBTQ publications (TV, print, online and radio). Brighton and Hove Pride is the UK's biggest pride event with over 500,000 people taking to the streets for the festival and parade.
Come out and play
案例简介：对数字或环境执行或活动中发生的情况进行简短总结。 在英格兰的英超联赛中，从来没有公开同性恋或双性恋的男性足球运动员。这并不是说他们不在那里，他们只是觉得如果我们这样做，他们会被队友和球迷拒绝。反过来，这剥夺了整整一代LGBTQ足球运动员在世界上最受欢迎的运动中的重要榜样。为了突出这个问题并鼓励同性恋球员出来创建一个更加开放的联盟，Paddy Power为同性恋职业足球运动员创建了官方巴士。作为布莱顿骄傲节的赞助商，我们在游行队伍中进入了我们的公共汽车，而其他花车上挤满了人，我们的花车空无一人，象征着变革。这一激活向职业球员和世界证明了球迷已经准备好让一名足球运动员 “出来踢球”。 陪审团的文化/背景信息 在英国，每5个人中就有1个人是公开的LGBTQ。这使得英超联赛中没有公开的同性恋球员这一事实更加令人沮丧。我们知道我们需要以一种不仅能引起足球迷和LGBTQ社区共鸣的方式来解决这个问题，而且还能引起球员本身的共鸣。通过我们的巴士和一些巧妙制作的足球隐喻，我们能够做到这一点，在主流媒体和体育以及LGBTQ出版物 (电视，印刷，在线和广播) 中都获得了主要报道。 布莱顿和霍夫骄傲是英国最大的骄傲活动，超过500,000人走上街头参加节日和游行。
Come out and play
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. There’s never been an openly gay or bisexual male footballer in England’s Premier League. It’s not that they’re not out there, they just feel they’ll be rejected by teammates and fans if they we're to do so. In turn, that deprives a whole generation of LGBTQ footballers of important role models in the world’s most popular sport. To highlight this problem and encourage gay players to come out and create a more open league, Paddy Power created the Official Bus for Gay Professional Footballers. As sponsors of the Brighton Pride Festival, we entered our bus in the parade and while the other floats teemed with people, ours stood empty as a symbol for change. An activation that proved to the pros and the world that fans are ready for a footballer to “come out and play”. Cultural/Context information for the jury In the UK, 1 in 5 people are openly LGBTQ. Which makes the fact that there’s no openly gay players in the Premiere League all the more disheartening. We knew we needed to tackle this issue in a way that would not only resonate with football fans and the LGBTQ community, but with the player’s themselves. Through our bus, and some cleverly crafted football metaphors, we were able to do so, gaining major coverage in both the mainstream media and sport and LGBTQ publications (TV, print, online and radio). Brighton and Hove Pride is the UK's biggest pride event with over 500,000 people taking to the streets for the festival and parade.
出来玩
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Come out and play
暂无简介
基本信息
- 广告战役： #Paddy Power-网络-e432#
- 广告品牌： Paddy Power
- 发布日期： 2000
- 行业领域： 互联网服务 , 社交媒体
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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