营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Xfinity: Goodby Silverstein & Partners的假日重聚

    案例简介:

    Xfinity: Goodby Silverstein & Partners的假日重聚

    案例简介:

    Xfinity: A Holiday Reunion by Goodby Silverstein & Partners

    案例简介:

    Xfinity: A Holiday Reunion by Goodby Silverstein & Partners

    案例简介:

    Xfinity: Goodby Silverstein & Partners的假日重聚

    暂无简介

    Xfinity: A Holiday Reunion by Goodby Silverstein & Partners

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    37 years ago, ET landed in theaters and in the hearts of moviegoers. Now, thanks to Xfinity, the ‘Extra-Terrestrial’ is back to bring everyone a nostalgic feelgood in time for the holidays.Comcast NBCUniversal is continuing the story of friendship by reuniting ET and Elliott – played by a grown-up Henry Thomas. In the story, the iconic characters from the Universal Pictures classic tell the updated tale of connection using technology from Xfinity and Sky. In a scene that will look familiar to the millions who have seen the original, a couple of kids hear a noise and search their back yard. There, they see the gangly arms of ET hiding behind a snowman. Turns out it's Elliott’s kids, and they bring their father out to reunite with his old alien friend. During the four-minute film, ET gets in touch with new technology, like VR headsets, speech-activated television remotes and Xfinity-powered tablets, along with having analog fun like tobogganing and watching classic Christmas movies on the couch as a family. Everything seems comfortable, until ET realizes he must go home again, but not before a bicycle trip across a moonlit sky.This story was made in connection with Universal Pictures, part of the Comcast family of companies, and Goodby, Silverstein & Partners (GSP).CreditsClient: ComcastBrand: XfinityAgency: Goodby Silverstein & PartnersClientSVP, Brand Marketing & Communications: Peter IntermaggioSVP, Brand Marketing: Todd ArataVice President, Brand Marketing: Dustin HayesSenior Director, Brand and Experiential Marketing: Rose HoldenSenior Manager, Brand Marketing: Kristen SmithSocialExecutive Director, Social Marketing: Nader Ali-HassanSenior Manager, Social Marketing: Beth McDermottSocial Marketing & Community Manager: Lacey KetchellAgencyCreativeCo-Chairmen: Jeff Goodby and Rich SilversteinChief Creative Officer: Margaret JohnsonExecutive Creative Director: Jim ElliottCreative Directors: Tristan Graham, Felipe Lima, Roger BaranAssociate Creative Director: Ricardo Uribe, Eduardo QuadraArt Director: Jennifer Fisher, Hans SchenckCopywriter: Anthony PagazaSocialCopywriter: Guy Olson, Sam DworkinArt Director: Neha Guria, Mike RodriguezDesignDesign Director: Ryan SelfDesigner: Benny Gold, Pedro ZuccoliniAccount ServicesManaging Partner: Leslie BarrettExecutive Group Account Director: Chad BettorAccount Director: Kirsten TsitsosAccount Manager: Lauren BerryAssistant Account Manager: Sara Jane StevensSocialAccount Director: Tom PowersAccount Manager: Katie FreedmanAssistan Account Manager: Sarah ThomasBrand and Communication StrategyPartner, Head of Brand Strategy: Bonnie WanPartner, Head of Communication Strategy: Christine ChenDirector of Brand Strategy: John ThorpeGroup Strategy Director: Katie CoaneCommunication Strategy Director: Maren SevertsonGroup Director Research Data & Analytics Strategist: Cassi HusainCommunication Strategist: Rosie KerstetterSenior Data & Analytics Strategist: Tony VinellaBrand Strategist: Madison CameronJunior Communication Strategist: Taylor BellProductionExecutive Producer: James HornerAgency Producer: Kateri McLucasAssistant Producer: Lily DurstonSocialExecutive Producer: Danielle RiccardiProducer: Megan MonticoneBusiness AffairsDirector of Business Affairs: Judy YbarraProduction CompanyCompany Name: Park PicturesProduction Company City: Los AngelesDirector/DP: Lance AcordExecutive Producer: Jackie Kelman Bisbee, Scott HowardProducer: Caroline KousidonisEditorial CompanyCompany Name: ExileEditing Company City: Los AngelesEditor: Kirk BaxterAssistant Editor: Zaldy LopezHead of Production: Jennifer LockeExecutive Producer: C.L. WeaverPost Producer: Brittany CarsonEditorial: Making-of-VideoCompany Name: ExileEditor: Conor O’NeillPost Producer: Michael MillerVideographer: Andrew ButteBTS Photographer: Benzo TheodorePractical Effects CompanyCompany Name: Legacy EffectsProduction Company City: Los AngelesCo-Owner/Puppeteer: Alan ScottPuppeteers: Robert Ramsdell, Richard Galinson, Anthony Venuto,Chris Grossnickle, Walter PhelanAudio and Sound Design Company Company name: Lime StudiosSound Design Company City: LSD, Los AngelesSound Designer: Michael AnastasiSound Design Assistant: Kai PaquinAudio Mixer: Matt MillerAudio Assistant: Ian ConnieExecutive Producer: Susie BoyajanProducer: Kayla Phungglan, Megan HernandezVFX CompanyCompany name: a52 VFX Supervisor: Patrick MurphyCG Supervisor: Andrew Romatz2D VFX Artists: Andy McKenna, Andy Barrios, Urs Furrer, Stefan Gaillot, Matt Sousa, Steve Wolff, Richard Hirst, Adam Flynn, Michael Vaglienty, Enid Dalkoff, Patrick Poulatian, Shauna Prescott, Kevin Stokes, Chris Riley, James Buongiorno3D Artists: Ariana Ziae Mohseni, Caleb Ollivant, Aemilia Widodo, Josh Dyer, Jaemin Lee, Mike Di Nocco, Quinton Woodson, Evan Mayfield, Sarah Wolfe, Dustin Mellum, Tim Kadowaki, Joao Rosa, Robert Kim, Colton Smrz, Michael Cardenas, Greg Gutkin, Joe Paniagua, Tom Briggs, Bryan Cox, Paulo deAlmada, Jose LimonMatte Painters: Ram Bhat, Jie Zhou, Zach MandtTracking: Joe Chiechi, Michael Bettinardi, Michael Cardenas, Joey BettinardiOnline Editors: Chris Riley, Sam Kolber, John ValleProducers: Michael Steinmann, Jillian LynesExecutive Producers: Patrick Nugent & Kim ChristensenManaging Director: Jennifer Sofio HallDesign StudioCompany Name: ElasticCreative Director: Nadia TzuoAnimators & Compositors: Steven Do, Trix Taylor, Brian Hayes, Jim Pearce3D Generalist: Dustin Mellum, Bryan CoxProducer: Jazeel GayleExecutive Producer: Luke Colson Head of Production: Kate Berry Managing Director: Jennifer Sofio Hall ColorCompany Name: a52 ColorColorist: Gregory ReeseColor Assistants: Corey Martinez, Aaron Flickinger, Dylan BursickColor Producer: Jenny BrightExecutive Producer: Thatcher Peterson

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入