Following up on the Tuesday, October 16 live Twitter event, where Comcast installed a one-of-a-kind mesh wi-fi network in the Winchester Mystery House, a 24,000-square-foot maze-like mansion with 160 rooms, 2,000 doors and 10,000 windows that’s renowned for its odd architectural design and history of paranormal activity, a spooky film was created by Goodby Silverstein & Partners.The mesh network, which used Xfinity gigabit Internet and a new wi-fi system that included xFi Gateways and xFi Pods, was built to power Xfinity’s 'Project Dead Zone,' the first live paranormal investigation of the largest haunted house in America, controlled by an audience on Twitter. During the live stream, a team of paranormal investigators entered the house to uncover what had been causing a recent spike in paranormal sightings. The live audience helped them navigate through the many doors and passageways in real time. 30-minutes in, things took an interesting twist as the house appeared to become possessed and began pulling the team apart, causing panic which you’ll have to tune into. The end result was an elaborate piece of theater put on by Xfinity and GS&P.CreditsCLIENT: Comcast / Xfinity Senior Vice President, Marketing Communications: Peter IntermaggioSenior Vice President, Brand Marketing: Todd ArataVice President, Marketing Communications: Dustin HayesExecutive Director, Social Marketing: Nader Ali HassanSenior Director, Media Strategy & Planning: Sumana RajagopalDirector, Marketing Communications: Catherine HuffmanSenior Manager, Media Strategy & Planning: Justin SilvaManager, Social Marketing: Maris HowardManager, Media Strategy & Planning: Megan KinirySpecialist, Social Marketing: Lacey Ketchell AGENCY: Goodby Silverstein & PartnersCo-Chairmen: Jeff Goodby and Rich SilversteinChief Creative Officer: Margaret JohnsonCreative Director: Jens WaernesCreative Director: Jon WolanskeAssoc. Creative Director: Maria LeeAssoc. Creative Director: Justin RalphArt Director: Jasper YuCopywriter: Danielle GasbarroDir of Prod, Assoc. Partner: Tod PuckettExecutive Producer: Joshua GreenbergAssociate Producer: Josh GoldbergDirector of Brand Strategy: John ThorpeGroup Account Dir: Chad BettorAccount Director: Georgia NewtonAccount Manager: Madison WhitleyAsst. Account Manager: Carmen GuanAsst. Account Manager: Kate AldersDir of Comm Strategy: Maren SevertsonJr. Comm Strategy: Maddie BeltResearch & Analytics Director: Cassi HussainSr. Research & Analytics Strategist: Alex UfenResearch & Analytics Strategist: Danielle MaingotDirector of Business Affairs: Judy YbarraBusiness Affairs Manager: Jaime SzefcProduction Company: Media MonksCOO: Wesley Ter HaarManaging Dir LA: Olivier KoelemijWriter/Creative Director: Jason ZadaWriter: Tim ImmordinoDoP/Broadcast Dir: Lewis SmithinghamLive Broadcast Partner: 30 NinjasLive AD: David Churchill VisteExecutive Producer: Kelly KandleProducer: Theresa MarthDigital Assets: Alfredo Rivera Online Assets: Joey Serxner Sound Designer: Tim GedemerAssistant Sound Designer: Julian AicholzOn-Set Mixer: Ben AdamsEditing Company: Whitehouse EditorialEditor: James DierxExecutive Post Producer: Joanna ManningPost Producer: Sasha Grubor