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Xfinity: Goodby Silverstein & Partners的Xfinity现实周
案例简介:
Xfinity: Goodby Silverstein & Partners的Xfinity现实周
案例简介:
Xfinity: Xfinity Reality Week by Goodby Silverstein & Partners
案例简介:
Xfinity: Xfinity Reality Week by Goodby Silverstein & Partners
案例简介:
Xfinity: Goodby Silverstein & Partners的Xfinity现实周
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Xfinity: Xfinity Reality Week by Goodby Silverstein & Partners
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Fans of reality television are just as important as football fans, according to communications provider Xfinity. That’s why ‘Xfinity Reality Week’ is being featured at a reimagined sports bar in Miami.‘Reality Week’ a celebration of the favorite television genre, and Xfinity is offering its TV customers a new on demand destination that includes new and popular reality TV shows in one binge worthy location, including NBC’s The Titan Games, MTV’s Ex On the Beach and more. Xfinity has also converted a popular Miami sports bar into the ‘Xfinity Reality Bar,’ and opened it to the public to feature special food and drink menus, just in time for the premiere of the season’s hottest shows. Every part of the bar experience has been designed with reality TV fans in mind, from the memorabilia – which includes items such as the duck phone used in Jersey Shore – to celebrity guest appearances by MTV’s Ex On The Beach star Chad Johnson, Bravo’s The Real Housewives of New Jersey star Margaret Josephs and other reality-TV personalities, as well as live interviews in partnership with multi-media brand, Betches, their podcast, The Betchelor, and lifestyle brand and media company, FabFitFun.CreditsAd Agency: Goodby Silverstein & PartnersClient: Comcast XfinityExecutive Director, Xfinity Social Marketing: Nader Ali-HassanSenior Manager, Media Strategy and Planning: Justin SilvaSenior Manager, Xfinity Social Marketing: Jennifer MarderSenior Manager, Multicultural Acquisition Marketing: Susana RegueiraManager, Xfinity Social Marketing: Maris HowardCommunity Manager, Xfinity Social Marketing: Lacey KetchellSpecialist, Xfinity Social Marketing: Carmen CastelblancoCreativeChief Creative Officer: Margaret JohnsonCreative Director: Jens WaernesCreative Director: Jon WolanskeCreative Director: Tristan GrahamCreative Director: Felipe LimaArt Director: Roseanne OvertonCopywriter: Kayla LottDesigner: Maria VaqueroAccount ManagementManaging Partner: Leslie BarrettExecutive Group Account Director: Chad BettorAccount Manager: Katie FreedmanAssistant Account Manager: Sarah ThomasProductionDirector of Broadcast Production: Tod PuckettExecutive Experiential Producer: Caitlin DeAngelisBroadcast Producer: Caroline VassiliadesSenior Broadcast Producer: Stephanie DeNataleStrategyDirector of Communication Strategy: Christine ChenGroup Content Strategy Director: Nick ReggarsSenior Communication Strategist: Alex OztemelCommunication Strategist: Jacob SperlaJunior Communication Strategist: Maddie BeltHead of Data Research and Analytics Strategy: Margaret ColesDirector of Research and Analytics Strategy: Cassi HusainResearch and Analytics Strategist: Jack SlomanJunior Research and Analytics Strategist: Colin AbelBusiness AffairsDirector of Business Affairs: Judy YbarraBusiness Affairs Manager: Jaime SzefcProduction Company:Goodby, Silverstein & Partners: Social ProductionExecutive Producer: Danielle RicardiLine Producer: Sarah KallasAssociate Producer: Sammie HeatonDirector: Andrew ButtePerformicsMedia Director: Erin MoulsonSenior Media Manager, Paid Social: Lauren DubuqueEditorial: Cut + RunLime StudiosMission Film & DesignPost: Creative Technology SFEvent Production: The Bait ShoppeEvent Production: Merge Studios
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