本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
俄罗斯。那里的寒冷是凉爽的!
案例简介：对俄罗斯有许多刻板印象 -- 街上的熊、伏特加、核电站、不友好的人和许多其他人，这些人经常吓跑外国人。为了消除这些神话，增加 S7 航空公司从欧洲到俄罗斯的国际航线的受欢迎程度，Leo Burnett Moscow 使用非传统印刷技术和热变色墨水创建了一种互动印刷。作为 “俄罗斯”。寒冷凉爽的地方!“印有俄罗斯刻板印象的印刷品被放在冰箱里，在一定温度下，特殊的热变色墨水会出现。插图将获得一个全新的含义，与第一次看到的相反。正是通过这种非常规的方法，里奥 · 伯内特 · 莫斯科传达了这场运动的主要理念 -- 要看到真正的俄罗斯，你需要真正的俄罗斯霜。
俄罗斯。那里的寒冷是凉爽的!
案例简介：There are many stereotypes about Russia – bears on the streets, vodka, nuclear power plants, unfriendly people and many others, which often scare off foreigners. To dispel these myths and increase the popularity of S7 Airlines’ international routes from Europe to Russia, Leo Burnett Moscow created an interactive print, using a non-traditional printing technique with thermochromic ink. As the “Russia. Where the cold is cool!” print, illustrated with Russian stereotypes, is placed in a freezer, at a certain temperature the special thermochromic ink will appear. The illustration will then gain a whole new meaning, contrary to what was first seen. It is with this unconventional method that Leo Burnett Moscow is communicating the main idea of the campaign – to see the real Russia, you need real Russian frost.
Russia. Where the cold is cool!
案例简介：对俄罗斯有许多刻板印象 -- 街上的熊、伏特加、核电站、不友好的人和许多其他人，这些人经常吓跑外国人。为了消除这些神话，增加 S7 航空公司从欧洲到俄罗斯的国际航线的受欢迎程度，Leo Burnett Moscow 使用非传统印刷技术和热变色墨水创建了一种互动印刷。作为 “俄罗斯”。寒冷凉爽的地方!“印有俄罗斯刻板印象的印刷品被放在冰箱里，在一定温度下，特殊的热变色墨水会出现。插图将获得一个全新的含义，与第一次看到的相反。正是通过这种非常规的方法，里奥 · 伯内特 · 莫斯科传达了这场运动的主要理念 -- 要看到真正的俄罗斯，你需要真正的俄罗斯霜。
Russia. Where the cold is cool!
案例简介：There are many stereotypes about Russia – bears on the streets, vodka, nuclear power plants, unfriendly people and many others, which often scare off foreigners. To dispel these myths and increase the popularity of S7 Airlines’ international routes from Europe to Russia, Leo Burnett Moscow created an interactive print, using a non-traditional printing technique with thermochromic ink. As the “Russia. Where the cold is cool!” print, illustrated with Russian stereotypes, is placed in a freezer, at a certain temperature the special thermochromic ink will appear. The illustration will then gain a whole new meaning, contrary to what was first seen. It is with this unconventional method that Leo Burnett Moscow is communicating the main idea of the campaign – to see the real Russia, you need real Russian frost.
俄罗斯。那里的寒冷是凉爽的!
暂无简介
Russia. Where the cold is cool!
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
