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转变抵押贷款
案例简介：我们通过释放新视觉标识的创意功能，在网上振兴了苏格兰皇家银行和NatWest品牌。使用独特的设计思维和技术，我们能够在台式机，移动，移动应用程序，在线银行和数字工具中提供更好的体验。这包括RBS和NatWest的个人和私人银行网站的艺术指导，内容策略，用户体验和技术集成。 设计方法编织; 做人，相关，清晰，精彩，通过将内容编织在一起，创造一个相互联系的视觉流程，创造一个良好的品牌，无缝的体验和视觉编排。独特的形状已被精心使用，以帮助引导用户完成内容并创建视觉上连接良好的旅程。还强调清晰度和易读性，以帮助指导用户体验。通过积极，热情和 “每天”，该品牌为客户提供了有用的在线体验。
转变抵押贷款
案例简介：We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience.
Transform Mortgages
案例简介：我们通过释放新视觉标识的创意功能，在网上振兴了苏格兰皇家银行和NatWest品牌。使用独特的设计思维和技术，我们能够在台式机，移动，移动应用程序，在线银行和数字工具中提供更好的体验。这包括RBS和NatWest的个人和私人银行网站的艺术指导，内容策略，用户体验和技术集成。 设计方法编织; 做人，相关，清晰，精彩，通过将内容编织在一起，创造一个相互联系的视觉流程，创造一个良好的品牌，无缝的体验和视觉编排。独特的形状已被精心使用，以帮助引导用户完成内容并创建视觉上连接良好的旅程。还强调清晰度和易读性，以帮助指导用户体验。通过积极，热情和 “每天”，该品牌为客户提供了有用的在线体验。
Transform Mortgages
案例简介：We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience.
转变抵押贷款
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Transform Mortgages
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基本信息
- 广告战役： #RBS Digital Brand Revitalization#
- 广告品牌： RBS
- 发布日期： 2014-07-01
- 行业领域： 银行 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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