本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
获取现金
案例简介：简要解释 GetCash 为 NatWest 和苏格兰皇家银行的客户提供了一种简单的解决丢失或遗忘卡的方法，一种快速给有需要的家人或朋友寄钱的方法, 或者选择把钱包留在家里而不是手机。GetCash 在英国的任何地方第一次以完全安全和无痛的方式解决了这个问题。 NatWest 和苏格兰皇家银行的顾客离开房子去工作或外出过夜，却发现他们留下了卡片、钱包或钱包，数量巨大。从我们的市场研究中可以明显看出，个人更喜欢少拿一些东西，以防东西丢失、丢失或被盗。但他们永远记住的一件事是他们的智能手机。 事实上，人们在很大程度上从未没有手机，这给 Natwest 和苏格兰皇家银行带来了一个很好的机会，让他们展示其 “有益的银行” 精神，并创新一个解决方案，以应对将卡片留在家里的不便, 在办公室的办公桌上，等等。 我们知道，理解消费者的思维定势将是 NatWest 和苏格兰皇家银行推出一个好的应用程序与客户想知道没有它他们是如何生活的应用程序之间的区别。 我们的团队收集了大量的研究和反馈，了解该应用程序如何真正增加价值。GetCash 是在三个关键发现的基础上形成的: -安心 -快速，快速，现金访问 -理论上，顾客可以只带钥匙和电话离开房子。 使用 GetCash，您可以选择您想在手机上提取的现金金额。然后，您将获得一个只使用一次的安全代码，可以在英国 8,000 多个苏格兰皇家银行、 NatWest 或乐购自动取款机中使用。 自 2012年6月13日发布以来，已经处理了 161,900 多个 GetCash 请求，总价值为 500万英镑。平均每周超过 7000 个请求。我们超过 200万的应用程序用户每月登录超过 26 次。 GetCash 提升了 NatWest 和苏格兰皇家银行的 “有益” 形象，原因是客户的热烈欢迎 -- 只要看看推特、应用商店等等; 它仍在被谈论。它推动了该地区的所有权，逐步增加了我们的考虑、客户参与度和满意度得分以及其他品牌指标。
获取现金
案例简介：Brief Explanation GetCash offers NatWest and RBS customers an easy fix for lost or forgotten cards, a way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones. GetCash solves this in a totally secure and painless way for the first time anywhere in the UK. The number of NatWest and RBS customers that leave the house for work or a big night out, only to find they've left card or wallet or purse behind, is huge. It was also obvious from our market research that individuals preferred to take less items out in case something got lost, mislaid or stolen. But the one thing they will always remember is their smartphone. The fact that people are largely never without their phones posed a great opportunity for Natwest and RBS to display its 'helpful banking' ethos and to innovate a solution that countered the inconvenience of leaving a card at home, at your desk at the office, etc. We knew that understanding the consumer mind-set would be the difference between NatWest and RBS launching a good app versus one that customers would wonder how they ever lived without it. Our team gathered copious research and feedback into how the app could really add value. Profiling different demographic groups, GetCash was formed on the basis of three key findings: - peace of mind - fast, quick, cash access - the idea that customers could, in theory, leave the house with only keys and a phone. With GetCash, you choose the amount of cash you would like to withdraw on your mobile. You're then provided with a one-use only secure code that can be used at any 1 of over 8,000 RBS, NatWest or Tesco ATM's in the UK. Since the launch on 13th June 2012 over 161,900 GetCash requests with a total value of £5.5 million have been processed. That's an average over 7000 requests a week. Our over 2 million users of the app log in over 26 times a month. GetCash has elevated NatWest and RBS's 'helpful' profile due to an overwhelming reception from customers - just look on Twitter, the app store and more; its still being talked about. It has driven ownership of the territory, incrementally increased our consideration, customer engagement and satisfaction score and other brand metrics.
GET CASH
案例简介：简要解释 GetCash 为 NatWest 和苏格兰皇家银行的客户提供了一种简单的解决丢失或遗忘卡的方法，一种快速给有需要的家人或朋友寄钱的方法, 或者选择把钱包留在家里而不是手机。GetCash 在英国的任何地方第一次以完全安全和无痛的方式解决了这个问题。 NatWest 和苏格兰皇家银行的顾客离开房子去工作或外出过夜，却发现他们留下了卡片、钱包或钱包，数量巨大。从我们的市场研究中可以明显看出，个人更喜欢少拿一些东西，以防东西丢失、丢失或被盗。但他们永远记住的一件事是他们的智能手机。 事实上，人们在很大程度上从未没有手机，这给 Natwest 和苏格兰皇家银行带来了一个很好的机会，让他们展示其 “有益的银行” 精神，并创新一个解决方案，以应对将卡片留在家里的不便, 在办公室的办公桌上，等等。 我们知道，理解消费者的思维定势将是 NatWest 和苏格兰皇家银行推出一个好的应用程序与客户想知道没有它他们是如何生活的应用程序之间的区别。 我们的团队收集了大量的研究和反馈，了解该应用程序如何真正增加价值。GetCash 是在三个关键发现的基础上形成的: -安心 -快速，快速，现金访问 -理论上，顾客可以只带钥匙和电话离开房子。 使用 GetCash，您可以选择您想在手机上提取的现金金额。然后，您将获得一个只使用一次的安全代码，可以在英国 8,000 多个苏格兰皇家银行、 NatWest 或乐购自动取款机中使用。 自 2012年6月13日发布以来，已经处理了 161,900 多个 GetCash 请求，总价值为 500万英镑。平均每周超过 7000 个请求。我们超过 200万的应用程序用户每月登录超过 26 次。 GetCash 提升了 NatWest 和苏格兰皇家银行的 “有益” 形象，原因是客户的热烈欢迎 -- 只要看看推特、应用商店等等; 它仍在被谈论。它推动了该地区的所有权，逐步增加了我们的考虑、客户参与度和满意度得分以及其他品牌指标。
GET CASH
案例简介：Brief Explanation GetCash offers NatWest and RBS customers an easy fix for lost or forgotten cards, a way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones. GetCash solves this in a totally secure and painless way for the first time anywhere in the UK. The number of NatWest and RBS customers that leave the house for work or a big night out, only to find they've left card or wallet or purse behind, is huge. It was also obvious from our market research that individuals preferred to take less items out in case something got lost, mislaid or stolen. But the one thing they will always remember is their smartphone. The fact that people are largely never without their phones posed a great opportunity for Natwest and RBS to display its 'helpful banking' ethos and to innovate a solution that countered the inconvenience of leaving a card at home, at your desk at the office, etc. We knew that understanding the consumer mind-set would be the difference between NatWest and RBS launching a good app versus one that customers would wonder how they ever lived without it. Our team gathered copious research and feedback into how the app could really add value. Profiling different demographic groups, GetCash was formed on the basis of three key findings: - peace of mind - fast, quick, cash access - the idea that customers could, in theory, leave the house with only keys and a phone. With GetCash, you choose the amount of cash you would like to withdraw on your mobile. You're then provided with a one-use only secure code that can be used at any 1 of over 8,000 RBS, NatWest or Tesco ATM's in the UK. Since the launch on 13th June 2012 over 161,900 GetCash requests with a total value of £5.5 million have been processed. That's an average over 7000 requests a week. Our over 2 million users of the app log in over 26 times a month. GetCash has elevated NatWest and RBS's 'helpful' profile due to an overwhelming reception from customers - just look on Twitter, the app store and more; its still being talked about. It has driven ownership of the territory, incrementally increased our consideration, customer engagement and satisfaction score and other brand metrics.
获取现金
暂无简介
GET CASH
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
