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重振体验
案例简介：我们通过解锁新视觉形象的创意能力，在线振兴了苏格兰皇家银行和NatWest品牌。使用独特的设计思维和技术，我们能够在桌面，移动，移动应用程序，在线银行和数字工具中提供更好的体验。这包括RBS和NatWest的个人和私人银行网站的艺术指导，内容策略，用户体验和技术集成。 设计方法编织; 人性化，相关，清晰和精彩，通过将内容编织在一起来创建连接的视觉流，以创建良好的品牌，无缝的体验和视觉编排。精心使用了独特的形状来帮助引导用户浏览内容，并创建视觉上连接良好的旅程。还强调了清晰度和易读性，以帮助引导用户完成体验。通过积极、热情和 “每天”，该品牌为客户提供了有益的在线体验。
重振体验
案例简介：We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience.
Reinvigorate The Experience
案例简介：我们通过解锁新视觉形象的创意能力，在线振兴了苏格兰皇家银行和NatWest品牌。使用独特的设计思维和技术，我们能够在桌面，移动，移动应用程序，在线银行和数字工具中提供更好的体验。这包括RBS和NatWest的个人和私人银行网站的艺术指导，内容策略，用户体验和技术集成。 设计方法编织; 人性化，相关，清晰和精彩，通过将内容编织在一起来创建连接的视觉流，以创建良好的品牌，无缝的体验和视觉编排。精心使用了独特的形状来帮助引导用户浏览内容，并创建视觉上连接良好的旅程。还强调了清晰度和易读性，以帮助引导用户完成体验。通过积极、热情和 “每天”，该品牌为客户提供了有益的在线体验。
Reinvigorate The Experience
案例简介：We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience.
重振体验
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Reinvigorate The Experience
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基本信息
- 广告战役： #RBS Digital Brand Revitalization#
- 广告品牌： RBS
- 发布日期： 2014-07-01
- 行业领域： 银行 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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