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他妈的穷人
案例简介:故事 一个戴着标语说: “去他妈的穷人” 的男人被送到首都的街道上,作为公共慈善运动的一部分。伦敦人被秘密拍摄到带着这个人去做攻击性声明的任务。 后来,这个人翻了翻他的牌子,上面写着: “帮助穷人”,他开始要求捐款 -- 但这次人们完全忽略了他。 哲学 帮助一些最贫穷和最脆弱的人的慈善机构 Pilion Trust 对伦敦人民进行了一次社会实验,看看我们是否真的关心那些不幸的人。
他妈的穷人
案例简介:Story A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. Philosophy The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.
Fuck The Poor
案例简介:故事 一个戴着标语说: “去他妈的穷人” 的男人被送到首都的街道上,作为公共慈善运动的一部分。伦敦人被秘密拍摄到带着这个人去做攻击性声明的任务。 后来,这个人翻了翻他的牌子,上面写着: “帮助穷人”,他开始要求捐款 -- 但这次人们完全忽略了他。 哲学 帮助一些最贫穷和最脆弱的人的慈善机构 Pilion Trust 对伦敦人民进行了一次社会实验,看看我们是否真的关心那些不幸的人。
Fuck The Poor
案例简介:Story A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. Philosophy The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.
他妈的穷人
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Fuck The Poor
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基本信息
- 广告品牌: The Pilion Trust
- 发布日期: 2014-03-01
- 行业领域: 公益慈善 , 公共事业
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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