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他妈的穷人
案例简介:一个戴着标语说: “去他妈的穷人” 的男人被送到首都的街道上,作为公共慈善运动的一部分。伦敦人被秘密拍摄到带着这个人去做攻击性声明的任务。 后来,这个人翻了翻他的牌子,上面写着: “帮助穷人”,他开始要求捐款 -- 但这次人们完全忽略了他。
他妈的穷人
案例简介:A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him.
Fuck The Poor
案例简介:一个戴着标语说: “去他妈的穷人” 的男人被送到首都的街道上,作为公共慈善运动的一部分。伦敦人被秘密拍摄到带着这个人去做攻击性声明的任务。 后来,这个人翻了翻他的牌子,上面写着: “帮助穷人”,他开始要求捐款 -- 但这次人们完全忽略了他。
Fuck The Poor
案例简介:A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him.
他妈的穷人
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Fuck The Poor
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基本信息
- 广告战役: #Fuck The Poor#
- 广告品牌: The Pilion Trust
- 发布日期: 2014-03-01
- 行业领域: 认证机构 , 商务服务
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- The Kinsale Shark Awards 2014 Silver
- The Kinsale Shark Awards 2014 Gold Campaign
- Design and Art Direction 2015 Wood Pencil
- AME Awards 2015 Second Prize Award
- The Kinsale Shark Awards 2014 Silver Campaign
- Cannes Lions 2014 Gold Lion Campaign
- Grand Prix de la Communication Extérieure 2014 Mention
- AME Awards 2015 First Prize Award
- AME Awards 2015 Second Prize AWARD
- Cannes Lions 2014 Silver Lion Campaign
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