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物流/女儿
案例简介：上下文 在整个20世纪90年代末中期，军队没有足够多的训练有素的男女来正常工作。 哲学/解决方案 本文讲述了如何在可以想象的最艰巨的招募环境之一中-陆军着手解决该问题，以及广告在帮助解决该问题中发挥 (并继续发挥作用) 的关键作用。 这场运动预示着与以前的陆军广告截然不同，后者集中在陆军生活的苛刻方面。取而代之的是，新广告的目的以及新营销策略的全部目的是表明陆军了解潜在的新兵也要求很高，尤其是在技能和培训方面。
物流/女儿
案例简介：Context Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. Philosophy/Solution This paper tells the story of how in one of the most daunting recruiting environments imaginable - the Army set about addressing that problem, and of the crucial role that advertising played (and continues to play¬) in helping to solve it. The campaign heralds a dramatic departure from previous Army advertising, which has concentrated on the demanding aspects of Army life. Instead, the aim of the new commercials â and indeed the whole thrust of the new marketing strategy â is to show that the Army understands that potential recruits are demanding as well, particularly when it comes to skills and training.
Logistics / Daughter
案例简介：上下文 在整个20世纪90年代末中期，军队没有足够多的训练有素的男女来正常工作。 哲学/解决方案 本文讲述了如何在可以想象的最艰巨的招募环境之一中-陆军着手解决该问题，以及广告在帮助解决该问题中发挥 (并继续发挥作用) 的关键作用。 这场运动预示着与以前的陆军广告截然不同，后者集中在陆军生活的苛刻方面。取而代之的是，新广告的目的以及新营销策略的全部目的是表明陆军了解潜在的新兵也要求很高，尤其是在技能和培训方面。
Logistics / Daughter
案例简介：Context Throughout the mid-late 1990s, the Army did not have as many trained men and women as it needed to do its job properly. Philosophy/Solution This paper tells the story of how in one of the most daunting recruiting environments imaginable - the Army set about addressing that problem, and of the crucial role that advertising played (and continues to play¬) in helping to solve it. The campaign heralds a dramatic departure from previous Army advertising, which has concentrated on the demanding aspects of Army life. Instead, the aim of the new commercials â and indeed the whole thrust of the new marketing strategy â is to show that the Army understands that potential recruits are demanding as well, particularly when it comes to skills and training.
物流/女儿
暂无简介
Logistics / Daughter
暂无简介
基本信息
- 广告战役： #Army Recruitment-影视-5975#
- 广告品牌： Army Recruitment
- 发布日期： 2002-09-16
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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